SYDNEY, Australia – Fifteen years after Poof Doof first began spreading joy at parties across Australia, the legendary queer events and nightclub brand is entering the label business.

Poof Doof Records launches proper with its first release, “All I Need,” dropping Thursday (April 23) from resident Poof Doof artist Jimi the Kween, the beloved drag queen and musician.

The label is an extension of the colorful business formed in Melbourne in 2011 by founder and Anthony “Hockers” Hocking. “We built up the community and we’ve seen so many young, queer artists come through the doors and perform and play for our events, that it was kind of like a natural progression to start our label,” Hocking tells Billboard.

Its mission: to continue uplifting, nurturing and providing pathways for queer talent in Australia. And to share their music with the world. The new venture, Hocking continues, “has been on my mind for many years.”

Distribution is handled by AWAL Records, with Poof Doof Records partnering with Positive Feedback and Powerhouse Management, and with John Davis, creative director / festivals co-ordinator, playing a guiding hand.

In its early stages, the label will accept submissions. “Over time,” explains Davis, “we intend to evolve toward a more traditional A&R model, proactively identifying and developing emerging queer talent.”

The inspiration behind the first release isn’t hidden from view; it’s right there in the title. “All you really need is the people that love and support you around to lift you up and have a really good time,” Jimi the Kween tells Billboard. “So it’s kind of all centered on being around like-minded humans and celebrating each other, and then you can, you know, live your fantasies and be yourself. So that’s also kind of why it’s the perfect message for the first release on the label, too. The messaging behind it is celebration, and it’s pride, it’s joy.”

Poof Doof’s cheeky name made the leap into Australia’s mainstream many years ago, where the team has hosted major activations, including queer precincts and stage takeovers at such shows as Splendour In The Grass, Beyond The Valley and Pitch Festival. Wherever Aussies want to party.

Many of the biggest names in dance music have played its stages, including Carl Cox, Faithless, Seth Troxler, Melanie C, the Veronicas and many others.

Each year, the brand is front and center at Sydney Mardi Gras, getting the good times humming with a series of pool, boat and underwear parties, culminating in its iconic Mardi Gras Parade After Party. Its specialized events include Red Rave, Snap Crackle Pop XXL, POOF DOOF Drag Brunch and outdoor micro-festivals including A Gay On The Lawn and Yasss Queens Park.

“The Poof Doof audience at heart, a Poof Doof party, can be absolutely anything,” explains Davis, “but at the core of it, it’s about queer joy. Uplifting the community, good fun. Fun is the name of the game. If we’re not having fun, you’re not having fun. We are always about having a great time, making sure everything is colorful, inclusive.” And yes, “there’s confetti.”

With the launch of Poof Doof Records, out rolls its official website at poofdoofrecords.com. Label submissions can be made at music@poofdoofrecords.com.

Sonically, the label will be a broad palate, welcoming future-forward house and techno tunes, to artist-led pop and other styles. It’s unified not by genre, but by a joyful queer creative perspective, Hocking enthuses.

“If the music’s good, if the songs are good, we’ll put it out,” he says. “We don’t want to overpromise, we don’t want to stretch ourselves. But we’ll see what comes in the door.”

Timing is everything. Poof Doof Records launches ahead of June’s Global Pride Month. WorldPride 2026 will take over Amsterdam from July 25 to Aug. 8, 2026. Poof Doof will be on the ground, representing with its famous parties.

“With what’s going on, the world’s a pretty wild place right now,” notes Hocking. “All I Need” is a “feel good song that really speaks out to communities all over the world. The timing is right.”

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For Record Store Day 2026, Victrola partners with Jack White‘s Third Man Records on a new set of limited-edition turntable and speakers for music fans who love the warmth and depth of analog audio.

Priced at $649.99 for the bundle, the Victrola Third Man Records Turntable Set comes with the audio company’s Wave turntable and a pair of Tempo bookshelf Bluetooth speakers in the record label’s eye-catching black and yellow colorway.

Although it comes in an all-in-one bundle, you can get the turntable and speakers separately too. The Victrola Wave was Billboard’s pick for best turntable at CES 2025 (Consumer Electronics Show), thanks to its premium audio, Bluetooth connections (Auracast) to speakers or headphones and minimal, yet modern design.

In addition, the Tempo speakers are a perfect companion to the turntable with precise sound reproduction and wireless connectivity. Audio is deep and rich with warm and clear tones, while bass is punchy and rumbly — which is best for all sorts of rock, blues, hip-hop and country music.

For pricing, the Third Man Records-branded Wave goes for $499.99, while the pair of Tempo Bluetooth speakers are priced at $249.99. Altogether, it would go for $749.98, but the set saves you $99.99, so it’s best to go with the bundle instead.

Scroll down and shop Victrola x Third Man Records:

VICTROLA X JACK WHITE

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Victrola Third Man Records Turntable Set

$649.98

Buy Now at Victrola

Wave Turntable + Tempo Bookshelf Speakers Bundle

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VICTROLA X JACK WHITE

Victrola Third Man Records Wave Turntable

$499.99

Buy Now at Victrola

Hi-Fi Vinyl Playback

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VICTROLA X JACK WHITE

Victrola Third Man Records Tempo Bookshelf Speakers

$249.99

Buy Now at Victrola

Bluetooth Connectivity

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“Third Man is stoked to be making these yellow-as-hell-o turntables and speakers with the cool cats over at Victrola,” Third Man Records co-founder Ben Blackwell said in a press release. “Set the volume to ‘stun’ and be blown back and blown away by the sonic magnificence on display.”

Available right now at Victrola.com, the limited-edition Victrola Third Man Records Turntable Set is priced at $649.99. Learn more at Victrola x Third Man Records here.

For more product recommendations, check out our roundups of the best Xbox deals, studio headphones and Nintendo Switch accessories.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Fresh off the success of The Super Mario Galaxy Movie, Nintendo just dropped a limited-time bundle celebrating all things Mario.

From April 12 to May 9, a Super Mario Galaxy bundle will be available at specific retailers, including Super Mario Galaxy and the sequel, along with a Switch 2 console. If you purchase a Nintendo Switch 2 at the same time as the physical or digital version of these galactic adventures and you can save $20 at participating retailers, like Amazon. This bundle is $499.99 (reg. $519.98) and gives gamers the hit console and allows you to experience the intergalactic joy of the Mario franchise all in one place.

If you aren’t familiar with the Nintendo game or haven’t seen the new movie yet, here’s the scoop. The first game follows our mustachioed friend Mario as he travels through space to rescue Princess Peach and her castle, which were so rudely abducted by Bowser. Princess Peach is once again kidnapped in the second game by a gigantic version of Bowser. Mario is tasked with saving the princess alongside his little Luma companion tucked beneath his hat.

Nintendo Switch 2 and 'Super Mario Galaxy' + 'Super Mario Galaxy 2' Bundle

$499.99 $519.98 4% off

Buy Now On Amazon

This is a limited-time bundle from Nintendo. the bundle includes Super Mario Galaxy + Super Mario Galaxy 2 and a Nintendo Switch 2.

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The Super Mario Galaxy Movie pulls direct inspo from Nintendo’s Super Mario Galaxy game down to the title and character. The film features beloved plumber Mario, voiced by Chris Pratt, and his mustachioed brother Luigi, voiced by Charlie Day, along with the ruler of the Mushroom Kingdom, Princess Peach, voiced by Anya Taylor-Joy.

New characters only seen in the game are also featured in the new iteration, including Princess Rosalina, played by Brie Larson and Bowser Jr. by Benny Safdie. The film had major wins in the box office with “$182.4M overseas, while U.S. and Canada rang up $190M over the Easter weekend stretch,” according to Deadline.

Super Mario Galaxy was released in 2007, while the sequel was dropped in 2010. The first game is hallowed for its atmosphere, story and charm, while the second game is favored for its gameplay and unique level design. Both games are extremely addictive in their own right.