RISE festival 2025
Courtesy of RISE
As Stone Temple Pilots once said, so much depends on the weather.
On Friday in the Mojave Desert, roughly 30 miles southwest of Las Vegas, Rise festival learned this the hard way, which is to say the weather did not cooperate. High winds and attendant dust forced Rise organizers to open the gates almost three hours late, with the night’s set times subsequently shuffled and the evening’s centerpiece event — the release of thousands of paper lanterns into the sky — canceled entirely.
Meanwhile, reports of hourslong wait times for attendees arriving from the Vegas Strip by shuttle, plus sparse food options, were posted on social media by many incensed pass holders in the time during and after night 1.
The internet pile-on was swift and harsh, and the vibe on the grounds Friday night was, in many moments, challenging. The wind and dust got in eyes and nostrils, for many necessitating face masks, with chilly winds adding a bite to the air. Some waited in long lines for drinks and food while others (like us) sailed right up with no problem. As many in the crowd stood protecting their eyes while standing amid hundreds of unlit torches, reminding us that the night’s core activity wasn’t happening, in moments the experience felt more like one to endure rather than enjoy.
Still, the show went on, with the thousands of attendees on site doing their best to make the best of it. A member of the crowd handed ski goggles to singer Emitt Fenn during his evening performance so he could continue playing without hazard. (“Getting sick, having all my gear broken, and destroying my voice was definitely not in my bingo card but I still had the time of my life,” the artist later wrote in a post about his set. “Thank you everyone who still came out to Rise festival and howled at the moon with me through a sandstorm.”)
Fenn was followed by LP Giobbi, who heroically just danced in the wind during her characteristically spirited set on the Compass Stage, with Ben Böhmer and Rüfüs du Sol both putting on memorable (for them probably as well, given the conditions) performances Friday night on the Horizon Stage. Though the night ultimately wrapped with the most-anticipated acts successfully performing their sets in full, online chatter was ablaze with refund requests, complaints on the festival’s social media pages, and even nicknaming Rise as “Dustpocalypse 2025.”
Taking place on the Jean Roach Dry Lake Beds, an expanse of flat desert tucked between the I-15 and rolling hills of the Mojave, Rise bills itself as the world’s largest paper lantern festival. It was heavily advertised on social media, with ads also flashing on digital billboards along the Strip, with the vibey time on offer being a stark contrast to the mega-clubs and magic shows. This year, the selling point was also an eye-popping lineup featuring big-font names Ben Bohmer, Rüfüs Du Sol, Disclosure, Calvin Harris, Goose and John Mayer.
RISE festival 2025
Courtesy of RISE
Given its desert location, Rise altogether gave a feeling of a smaller and more metropolitan-adjacent Burning Man, complete with various art installations, desert fashion and an intentionality-focused mindset, albeit one that divided attendees into silver, gold, platinum and diamond tier hangout areas depending on the investment they made in tickets.
All of the aforementioned elements worked significantly better on Saturday, when the winds died down to a pleasant flutter and the night sky was clear of dust. These improvements by Mother Nature were accompanied by much smoother ingress and egress experiences, thanks to the work that staff put in between days one and two. (And a big shout-out to the entire festival staff at large, who were perpetually friendly and helpful, even when the winds were rough.)
By the time thousands of lanterns were glittering in the sky on Saturday, it was easy to forget about how tough Friday was, or, better yet, it was easy to remember that sometimes life isn’t entirely pleasant, but that challenges make the special moments shine brighter. (Although this sentiment is perhaps less easy to accept for attendees who’d only gotten a single-day ticket for Friday.)
Adding to the collective-experience approach, Rise only put on one musical performance at any given time, with shows happening across two stages. The Compass area was located at the center of the site, and the Rise stage, the size of which rivaled that of any major festival and which appeared like a sort of surreal apparition in the distance when arriving to the site, was situated at the fest’s further point.
RISE festival 2025
Courtesy of RISE
While there were long lag times between sets, the sound was pristine and the infrastructure at large — safari-style tents, linen couches, art installations, multiple bars, a kitchen slinging sliders, mac and cheese with ribeye and other included snacks for platinum and diamond pass attendees — altogether created a luxe aesthetic that was particularly impressive considering that the festival site is typically just a flat swath of empty land outside of Las Vegas.
Or “Las Vegas-ish” as John Mayer called it on Sunday night, when he greeted the crowd gathered before him. The stage had been warmed up by the always-excellent jam band Goose; their pairing with Mayer creating a Sunday demographic shift that saw the dance fans of Friday and Saturday transition to a generally older crowd. Mayer opened with “Last Train Home,” before acknowledging that the audience had been on the site for awhile, “So I’m going to give you my absolute best.” He then traversed his catalog while playing songs like 2009’s “Who Says” and 2012’s “Queen of California” while delivering guitar solos that reminded us that he’s simply one of the best guitarists of a generation.
The shows on Saturday were more party-focused, with the main stage first welcoming Disclosure, who opened with 2013’s “When a Fire Starts to Burn” (a song included on Billboard‘s recent list of the 50 best house songs of all time), before tearing through an ever-widening arsenal of hits that included “White Noise,” this year’s Anderson .Paak collab “No Cap” and, of course, their all-time banger “Latch.” The show felt like less a warm-up for Harris, but a double billing for the show by the Scottish dance architect, who ripped though his own expansive catalog until a climax moment that saw a genuinely wild amount of fireworks light up the sky.
But by Saturday and Sunday there were light sources vying for top billing. The first was a bright and nearly full super moon, which rose gorgeously over the hills each day of the fest, helping remind one that while the festival site (which was accessible by just one road) wasn’t the easiest to get in and out of, there were rewards for making the effort. The second, of course, was the marquee experience: the lanterns.
On paper, the experience sounds quite straightforward: write some personal sentiments on a paper lantern and release it into the sky alongside thousands of others. In practice, it’s hard to put into words how awe-inspiring it was — and not just the dazzling image of the thousands of twinkling lanterns seeming to move in slow motion as they lifted into the sky and classical music played through the speakers, but glimpsing some of the messages written on them: “Let’s go on more adventures together,” one implored. “Peace on earth,” requested another. “I will see you in heaven Roger,” read one, while another asked for “clean oceans.”
The lantern components each lasted for 90 minutes or so on Saturday and Sunday, creating a real emotional center to each night, particularly as one considered the idea that every single lantern represented not just a person, but their greatest prayers and dreams. Children were seen playing amidst the torches, several engagements happened, people cried, friends embraced, couples kissed, and for at least a few moments in this perpetually distressing world, there was awe and a mood that felt peaceful.
It’s a delicate premise when a festival’s focal point depends on the wind. When it didn’t pan out, the effects were distinctly deflating, but when it worked, it was elevating on every level.
CNCOwners, rejoice! Erick Brian and Christopher Vélez have joined forces on a new single called “Bajo Cero” (“Below Zero”) out Thursday (Feb. 5) via Warner Music Latin.
Backed by a suave Afrobeats rhythm and urban undertones, the former CNCO members sing about a fractured relationship and pushing their feelings below zero to survive the heartbreak. “I’d better put my feelings on ice/ This isn’t going to happen to me again/ You made me feel like an idiot/ made me believe I was the only one,” goes the heart-wrenching chorus.
On the track, Erick, 25, and Christopher, 30, not only showcase the bromance that kicked off more than 10 years ago, but also their emotionally rooted and melodic harmonies powered by their dulcet vocals.
“Bajo Cero” comes four years after CNCO — formed in 2015 by Erick, Christopher, Richard Camacho and Zabdiel de Jesus (in addition to Joel Pimentel, who left in 2021) — announced their split in 2022 after nearly seven years as a group. As part of the boy band, both the Cuban and Ecuadorian acts earned multiple hits on the Billboard charts, including three No. 1 albums on the Latin Pop Albums chart, such as Primera Cita that spent eight weeks at the top in 2016.
In fall 2024, Billboard exclusively announced that Brian launched his solo career under an exclusive deal with Warner Music Latina and Big Bad Wolf Management Group, and last year, he dropped his debut EP called BTW…Lo Intenté (By the Way, I Tried). Vélez, on the other hand, has been releasing music independently since 2025.
Both men first hinted at their reunion in a Dec. 30 Instagram post that showed them having a jam session together. Leading up to the release of “Bajo Cero,” they have shared various posts of the two at the recording studio.
Watch the music video below:
It’s been a good week to be The Orchard. Sony’s industry-leading distribution division — which finished 2025 with an eye-popping 8.44% current market share, by far the largest of any distribution company in the U.S., according to Luminate — is behind two of the most talked about albums of this week: Megadeth’s self-titled final release, and Bad Bunny’s all-conquering DeBÍ TiRAR MáS FoTOS.
For Megadeth, the trailblazing metal band led by Dave Mustaine, this week’s release doubles as an exclamation point on its career: After 40 years of rocking faces off around the world, the group is singing off with one last album, and in the process has nailed its first-ever No. 1 on the Billboard 200, having racked up 73,000 equivalent album units in the United States — 69,000 of which came from pure album sales, with 56,000 of that coming from physical units. Ahead of a career-spanning documentary release and a final farewell tour, it’s a fitting capstone for one of the most iconic metal acts of all time.
On the Bad Bunny front, little more needs to be said. The Puerto Rican superstar made history on Sunday night (Feb. 1) by winning album of the year at the Grammys, with DTMF becoming the first-ever album performed entirely in Spanish to earn that honor. If that’s not enough, he will also take the world’s largest stage this coming Sunday (Feb. 8), as he gears up for a headlining performance at the Super Bowl LX Halftime Show, a major career milestone in and of itself. Accordingly, DTMF is primed to surge up the charts once again, after its initial No. 1 debut in January 2025.
Working across both those releases has been The Orchard’s executive vp of commerce, Mary Ashley Johnson, who oversees strategy at the company. And with those twin successes, she earns the title of Billboard’s Executive of the Week.
Here, Johnson talks about the strategy behind each album’s rollout, how much it means for Megadeth to finally top the main albums chart after so many years, and what Bad Bunny and Megadeth’s successes say about The Orchard. “I think what I love the most about this week is that these successes really represent who we are as a company, because it crosses all genres and languages and borders,” she says. “And that’s the thing that I’m the most proud of: being able to put wins on the board that really fit all over the place, versus just in a mainstream box.”
This week, Megadeth earned their first No. 1 album in their 40-year career with their new, self-titled album. What key decisions did you make to help make that happen?
We partnered with the Frontiers label and really tried to lean into Megadeth’s authentic fan base, and really tried to amplify those fans. And as you can see in the data, the majority of those sales happened at physical retail, and so just working in partnership with physical retail through various touchpoints to have different versions available, through each independent and major physical retail sector. And D2C was a huge driver, too.
With so much of it being driven by physical, what was the strategy behind that?
We really tried to just pull all the different levers of physical and then have just this autonomous option for fans of where to buy. We didn’t offer crazy different colors or variants; we did have different colors and variants, but we tried to just keep it incredibly authentic to who the band is and what their voice was, and not make it that we were asking fans to buy multiple copies to get all of the content.
This being their final album, did that give you guys any extra incentive to deliver?
Oh, absolutely. And I think for us, we wanted to make sure that we were leaning in and delivering for Frontiers. This was a big moment for the band — they’ve never had a No. 1, and that was something that we aggressively chased to try to achieve with them.
There’s also a documentary, and they’re about to go out on their farewell tour. How does that all play together in what you guys are doing and your strategy to go for that No. 1 album?
I think that the throughline that we look at, and it’s kind of drawing the parallel between Megadeth and even Bad Bunny, is that we really wanted to activate their community. It really is authentically speaking to and amplifying that community of their fans, and it all comes back to community with Megadeth, and also with how everything comes back to Puerto Rico and his community with Bad Bunny. And I think the throughline for the week for us was really trying to authentically tap into their audience and community.
What goes into that work of finding that community, identifying what they are looking for, and then delivering for that?
We lead with our data and technology tools at The Orchard, and then we leverage all of the different departments, whether that’s global D2C, digital, physical, radio was a key component in all of this, ad sales, brand partnerships — we really do leverage all of those. But then we also lean in with tools on digital advertising and audience development, and a lot of the proprietary Orchard tools that we use internally, and all of those teams working in collaboration together.
For Megadeth to get this first No. 1 after four decades, what’s the significance of something like this for you and for The Orchard?
It’s monumental. There are people on the team who have been Megadeth fans their whole life, and they had Megadeth posters hanging on their walls. I’m getting emotional about it — it becomes emotional for all of us. I’ve been at Sony, in May it will be 32 years. So being able to have an artist like Megadeth break through and achieve that No. 1 in this climate is incredibly fulfilling and rewarding. And I think it’s what we try to do here at The Orchard, is empower these creators and these entrepreneurs to really dig in and mobilize their fans. And I feel like that’s what we all did collectively. I don’t want to say it’s an Orchard win — it really was us working in tandem with Frontiers, the label. And then it all starts with the music. And, you know, if the music wasn’t good, we could have all of the strategic vision in the world and all of the data and tools, and it wouldn’t mean that much. So it really does start with Megadeth delivering an incredible album.
You guys also distributed Bad Bunny’s DeBÍ TiRAR MáS FOToS on behalf of Rimas. That was such a major, massive album for him in so many different ways. When you think back about that campaign, what sticks out to you as having been particularly successful?
Again, I feel like a broken record talking to you, but we celebrated the one-year anniversary of that album in January, and he is so authentic to who he is, and we provide a lot of strategy and suggestions and are there to support the label, but at the end of the day, he’s not making any moves for a chart play or a revenue play. He’s doing what is right for him and his vision for that music. And so talking about it all starts with the music. That was an incredible album, the first all-Spanish-speaking album to win album of the year, and then for him to go into the Super Bowl, that just goes to who he is as an artist.
He was very vocal on the Grammy stage about the political climate. He takes such a stance, and he’s so incredibly passionate about Puerto Rico and his fans, and his music speaks to that, and so that’s what we’re here to amplify. So I think if anything, our job varies depending on the client and the partner. And sometimes we lean in, and we have to create physical variants and mobilize D2C and certain things, and then other times we just have to be very nimble to support his vision. And that’s what we do best at The Orchard.
This is the first time that somebody is coming from winning album of the year at the Grammys to going straight into the Super Bowl Halftime Show, arguably two of the most high-profile things that could happen for an artist. How do you take advantage of that?
Very true to who Bunny is, it’s all very authentic. We are launching a white vinyl for global retail on Friday, and we relaunched the blue D2C a couple weeks ago, we had the red Amazon vinyl, and yes, those are the three colors of the Puerto Rican flag. But that’s really it. He’s not looking to throw out a bunch of variants and have a chart play. He really wants his music to speak for what it is, and I really respect that about him and the label. The label respects his vision, and that’s what we’re all here to really empower and support and amplify — his voice and his vision.
What are you looking forward to seeing him do on Sunday?
It’s going to be the most exciting 13 minutes. I cannot wait. We’ve been joking about [not knowing] what teams are even at the Super Bowl. I think the Seahawks and the Patriots will be there, too, but most people are just like, “It’s Bad Bunny.” I do love to see that, and I do think that this shows the power of the Spanish language and the growth of Latin music here in the U.S. and across the mainstream. And I would be remiss to not bring up our DSP partners and the way that they really rallied around Bad Bunny and around an all-Spanish-speaking album and have given him incredible mainstream pop looks that we wouldn’t have been able to garner without their support.
It really is a privilege to lead such an incredible team. Ultimately, it really is a team win for us. And I do feel like The Orchard has the best team in the business, not just in the indie sector, but across the entire industry. And I think from all the different touchpoints that we are able to deliver a global plan and a global launch, that really is important to us. The U.S. is incredibly important — it’s our largest market — but the global vision has always been critical for who we are as a company. So I think that talking about these two wins, from Megadeth to Bad Bunny, it is the pure ethos of who we are as The Orchard.
This Valentine’s Day, all Mary J. Blige wants is for everyone to “be happy.”
On Saturday (Feb. 7), the nine-time Grammy winner will team up with Lifetime for the premiere of Mary J. Blige Presents Be Happy, a new romantic dramedy inspired by her 1994 Billboard Hot 100 top 40 hit of the same name (No. 29). Anchored by a cast including NAACP Image Award-winners Tisha Campbell and Mekhi Phifer and SAG Award nominee Russell Hornsby, the film uses Blige’s classic to explore a story of reinvention, intimacy and the new midlife paths that lead women to rediscover parts of themselves and radically reshape their futures.
“When I was recording these songs, they were movies,” Blige tells Billboard. “I was living ‘Real Love.’ Even if I didn’t go to college, I was searching for a real love. With Be Happy, she’s in a marriage, and she’s trying to figure out where she fits and what her purpose is now because her marriage is fizzling out, and it’s now time to reinvent, not be stuck and move forward. That’s been the story of my life: reinventing. Not because somebody wants me to, but because it’s where life takes me. And people love a wholesome movie about love and change; that’s what my songs represent to people.”
Marking the fourth collaboration between Blige and Lifetime, Be Happy is helmed by Academy Award-nominated actress Gabourey Sidibe (Precious) in her directorial debut. Cameron J. Ross, who previously worked on The Summer I Turned Pretty, penned the script, while additional producers include Bruce Miller, Milana Edwards Brooks, Mona Scott-Young, and Angela White. In 2023, Blige and Lifetime teamed up for Real Love and Strength of a Woman, following those films with Family Affair in 2025. Be Happy is the first film in their collaboration to not feature the trio of Ajiona Alexus, Da’Vinchi and Princess Davis, who all starred in the first three Blige-inspired movies.
No stranger to the film world, the R&B icon earned a pair of Oscar nominations (best supporting actress and best original song) for 2017’s Mudbound. From 2020-2024, she starred in the Starz crime drama Power Book II: Ghost as the fan-favorite Monet Stewart Tejada, winning two NAACP Image Awards for her performance.
Blige’s new film arrives a few months before she heads to Sin City for her first-ever Las Vegas Residency. Dubbed ‘Mary J. Blige: My Life, My Story The Las Vegas Residency,’ the show will kick off May 1 at Dolby Live at Park MGM, with 10 dates scheduled through July. “People have been asking me to do a residency for years, and now I’m ready to go sit in Vegas,” she said, later joking that she’s most excited about “not getting on a plane or a bus” like she’s had to for larger-scale tours.
Last year, the Queen of Hip-Hop Soul earned the No. 5 highest-grossing R&B tour of 2025 with her arena-headlining For My Fans Tour, pulling in $37.1 million from 270,000 tickets sold. The three-hour R&B spectacle, which also featured sets from Mario and Ne-Yo, covered a large swath of Blige’s sprawling catalog, though her underrated 2014 London Sessions project was relegated to the bench.
“I’m working on it. I have so many records. And a lot of Mary J. Blige fans don’t know The London Sessions,” she said. “I love [that album.] I went to London and stayed out there for a month or two to get it done. But just because I love something doesn’t mean all the fans are ready. Hopefully, one day they’ll explore it!”
Be Happy also hits screens one day before Super Bowl LX (Feb. 8), where Bad Bunny will headline the Apple Music halftime show. Blige played the 2022 halftime show alongside Dr. Dre, Snoop Dogg, Eminem and Kendrick Lamar, earning an Emmy Award for outstanding variety special (live). Even though she’s already conquered that stage, the “Be Without You” singer says she doesn’t have any advice for the Puerto Rican powerhouse.
“I think he’s got it! He performs to trillions of people; everybody goes to a Bad Bunny show,” she gushed. “So I think he’s going to kill it. It’s going to be great!”
Produced by Blue Butterfly Productions, Monami Productions, Motion Entertainment and Swirl Films for Lifetime, Be Happy premieres Saturday, Feb. 7, on Lifetime at 8:00 p.m. ET.
Watch the official trailer for Mary J. Blige Presents Be Happy below.
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