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How Does Cardi B’s First-Week ‘Am I the Drama’ Performance Compare to Our Expectations?

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After a seven-year wait following unanimously acclaimed 2018 debut Invasion of Privacy, Cardi B finally returned to DSPs and vinyl and CD store shelves this month with her sophomore album AM I THE DRAMA?

This week, following a months-long media full-court press, DRAMA debuts atop the Billboard 200 with 200,000 first-week units. In addition, the album charts 17 of its tracks on the Billboard Hot 100, led by the Kehlani collab “Safe,” which debuts at No. 26.

Was the first-week performance of DRAMA less or more than what we expected? And will we get a third Cardi B album before the turn of the decade? Billboard staffers discuss these questions and more below.

1. Cardi B’s AM I THE DRAMA? bows atop the Billboard 200 with 200,000 first-week units moved. Is that number lower, higher or about what you would have expected?

Kyle Denis: I’ve had so much time to predict her first week numbers and gauge my expectations, and I’m still unsure. Considering hip-hop’s current commercial pull, the lack of hit single or viral guest verse ahead of the album release, the plethora of variants, and her late-stage promotional blitz, 200,000 first-week units is around where I would have expected AM I THE DRAMA? to land. What’s getting me is how much we had to see Cardi and her team sweat and fight to reach that figure…

Carl Lamarre: Higher, but not by much. I’m proud to say that I was one of the very few who thought that Cardi could eclipse 175K. She sealed my bet when she went crazy with her promo run going into release week. From doing in-store meet-and-greets to literally kissing babies in Dyckman, her hustler’s spirit is what helped her sprint to a hefty 200k debut.

Jason Lipshutz: Higher. “Eternity” doesn’t do justice to a seven-year gap between full-length projects in modern hip-hop, and while Cardi B has scored multiple chart-toppers since 2018’s Invasion of Privacy, AM I THE DRAMA? arrived without any hit single preceding it. The lack of momentum ultimately didn’t matter, since Cardi remains such a force of nature as a hip-hop artist and personality. Her return was always going to generate a lot of interest, but considering the circumstances, DRAMA outpaced reasonable expectations in its debut week.

Heran Mamo: A bit lower considering the meme-driven and guerilla marketing for the album, from the “courtroom edition” CDs featuring viral images from her recent assault trial on the covers to selling said CDs and more plus vinyls on the streets of NYC. AM I THE DRAMA? earned 15,000 fewer album sales than Invasion of Privacy in the first week, which had the biggest sales week for an R&B or hip-hop album in 2018 upon its release – and the latter was only available to purchase as a digital album. Meanwhile, AM I THE DRAMA? had multiple digital and physical variants and still didn’t fare better than her debut album.

Andrew Unterberger: A little higher, just because there were really no safeguards for Cardi’s performance on this album — it didn’t have an advance streaming hit or a real wave of positive momentum that it was coming in on, and 2018 streaming numbers are not being repeated by many artists in 2025. Still, it’s Cardi B: You knew that even in a worst-case scenario she was gonna make six digits, and probably fairly comfortably. And 200,000 is a very nice first-week number for her right now.

2. Much has been made of the seven-year wait between Cardi’s first two official albums. Do you see DRAMA’s first-week performance as validation of her taking as long as she did?

Kyle Denis: Sure, DRAMA‘s first-week performance validates the idea that people are interested in Cardi B albums post-Invasion of Privacy. But I’d argue that number could have (and probably would have) been higher with a shorter wait. If she pulled 200k without a hit anywhere near the level of “Bodak Yellow” (or even “Be Careful”), imagine what she could have done without having to rebuild her momentum from the ground up mere weeks before the album’s full release. I still think an album dropping after “Money”/“Press” in 2019 or “WAP”/“Up” in 2021 would have pulled stronger (or at least comparable) numbers.

Carl Lamarre: Yes and no. It validates why artists should take more time between their albums, especially after coming off a successful debut like Invasion. SZA played it masterfully, after segueing between Ctrl and SOS. Despite her five-year gap, she remained relevant, doling out high-profile features like her Grammy-winning collab with Doja on “Kiss Me More” to her show-stealing appearance on K. Dot’s “All the Stars.” Most importantly, Cardi and SZA thrived off their respective waits because they did what many artists should do when taking time off in-between projects: go out and live life.

Jason Lipshutz: It’s hard to say, since, if Cardi had released three more albums between Invasion of Privacy and AM I THE DRAMA?, she very well could have had three more No. 1s in her collection. What the debut of DRAMA does validate is the public’s continued interest in all things Cardi, from passionate hip-hop fans excited to check out a high-profile new release to curious casuals who want to hear what outrageous things she might say on her latest opus. A seven-year wait for a second album would hamstring most rap headliners, but Cardi is undeniable enough to break convention and still come out on top.

Heran Mamo: Not really. Invasion of Privacy set the bar really high: a No. 1 debut with 255,000 equivalent album units, two Hot 100 No. 1 hits (lead single “Bodak Yellow” and “I Like It,” featuring Bad Bunny and J Balvin) and a Grammy for best rap album. While AM I THE DRAMA? also scored a No. 1 debut on the Billboard 200 (and already includes two Hot 100 No. 1s), it had a relatively clear runway to the top slot this week and earned 55,000 fewer equivalent album units than her debut album despite her meticulous marketing efforts. For an artist of Cardi’s stature – not just in rap, but in general – and for an album with this much anticipation building, one could argue that a No. 1 debut and 200,000 units moved in the first week is about what you’d expect if not a bit more.

Andrew Unterberger: It doesn’t necessarily validate it as a strategy, though it does show that it wasn’t too detrimental to her long-term prospects. Some of the hottest rappers of 2018 are barely even mainstream propositions in 2025; Cardi certainly doesn’t have that problem and probably won’t for some time. But could she have had an even stronger sophomore performance if she’d just powered through releasing LP2 in 2021? We’ll never know, but it’s hard not to wonder.

3. Of the new songs, “Safe” with Kehlani is off to the hottest start. Do you see it becoming a lasting breakout hit from the set? Does the album have a song you think is more likely to be that?

Kyle Denis: I think so. Anecdotally, I’m seeing this being received much more warmly than both “Outside” and “Imaginary Playerz.” Of course, it also helps that Kehlani has a rising hit of her own in “Folded,” which should help the momentum of “Safe” on rhythmic radio. I still have my eye on “Magnet,” though. Obviously, there’s also “Bodega Baddie,” which very well could become the set’s true monster hit if the right person remixes… maybe next year’s Super Bowl halftime show performer?

Carl Lamarre: “Safe” is the money record to me. It was an instant winner when I first heard it at her private listening party in August. She and Kehlani have incredible chemistry and thrive off each other well. After the success of “Ring,” “Safe” feels like a perfect sequel to their 2018 scorcher, and if anything, it’s a strong enough indicator as to why these two should drop an EP one day.

Jason Lipshutz: It’s been interesting to watch listeners gravitate toward “Safe,” a relatively subdued R&B track about romantic longing, instead of more cutthroat fare like “Imaginary Playerz,” “Hello” and “Pretty & Petty” — but that success speaks to both the quality of “Safe” as a sumptuous listen, as well as the refreshing change-up compared to the tone of Cardi’s usual hits. It also doesn’t hurt that Kehlani is enjoying another mainstream moment, as “Folded” continues pushing up the Hot 100. “Safe” is an unlikely breakout hit from Cardi’s new album, but the stars have aligned in its favor.

Heran Mamo: I’m not surprised that “Safe” caught on first: Cardi featured Kehlani on “Ring” from Invasion of Privacy,and the single hit top 40 on the Hot 100, peaking at No. 28. “Safe” is already off to a better start since it debuted at No. 26. But I feel like “Pretty & Petty” has a shot of being this album’s breakout hit because of its hook and all the clever, memorable shots she took at Bia, starting with the viral first verse: “Name five Bia songs, gun pointin’ to your head/ Bow, I’m dead.” Bia teased that she’s prepared to respond on her album BIANCA next month, which will inevitably bring listeners back to Cardi’s track to better understand the timeline of their beef. Cardi’s inextinguishable spirit means she knew she had to come in with that heat after a seven-year gap between projects, so “Pretty & Petty” can only burn brighter from here.

Andrew Unterberger: I do feel like “Safe” has all the ingredients for real breakout hit potential, but I’m kept from being too bullish on its prospects after it debuted outside the top 25 on this week’s Hot 100. How it does next week may ultimately be a better indicator of its long-term ceiling — if it maintains momentum or keeps from slipping too much it should have a good chance to go the distance, if it’s in the chart’s bottom half next week, maybe it’s not the one after all.

4. After receiving universal acclaim for her 13-track debut album Invasion of Privacy, Cardi went much more everything-goes with her 23-track sophomore album, including the inclusion of early-2020s singles “Up” and “WAP” at the end of the tracklist. Do you think that DRAMA ultimately justifies its length and general inclusivity song-wise?

Kyle Denis: No. After sitting with the album for over a week, there are definitely a handful of songs that should have been left on the cutting room floor, “What’s Goin On” chief among them. Sure, including “Up” and “WAP” fast-tracked the album to double-platinum status, but she couldn’t even debut all the set’s new songs on the Hot 100. You win some and you lose some! One of the most frustrating parts of an album listening experience is sifting through the duds to find the jewels, who wants to do that after already waiting seven years? 

Carl Lamarre: Personally, I’m not a fan of anyone having more than 20 songs on an album anymore. Cardi did reveal in our cover story that she recorded over 60 tracks for DRAMA, so it’s natural that she would want to include a lot of songs on this project. Of the 23 records overall, I think if she kept it at 15, my letter grade would leap from B/B+ to a strong A.

Jason Lipshutz: After this amount of waiting, the fact that a new Cardi B album exists, however overstuffed, is a gift that I won’t take for granted. While AM I THE DRAMA? is not as focused or cohesive as Invasion of Privacy, its extended track list contains plenty of riveting moments — and, yes, “Up” and “WAP” are years old at this point, but they’re both still great! Normally I would ding a superstar for emptying the clip with a too-long project, but with Cardi’s first album since 2018, I’m generally fine with a more-is-more approach.

Heran Mamo: Just because there was a long wait for AM I THE DRAMA? doesn’t mean the album needed to be that long. Although she defended her inclusion of “WAP” and “Up” on the album that’s earned double platinum certification by the RIAA within 10 days of its release, the hits’ placement at the tail end of the project feel like she just tacked them on there for a guaranteed boost. There were a few other tracks (such as the Lizzo-assisted “What’s Goin On” and “On My Back,” featuring Lourdiz) that felt like filler or disturbed the sequencing of the LP, but given her high-profile marital issues with Offset and new relationship with Stefon Diggs, beefs with Bia and JT and the other headline-making drama that’s played out over the last few years, Cardi had much to say and didn’t hold back for 70 minutes.

Andrew Unterberger: Of course 23 tracks is too long — but to her credit, it’s only about 4-5 tracks too long, rather than the 8-10 that I’d feared going in. There aren’t a lot of outright duds on this album, and I understand Cardi B both wanting to include all her favs and anticipating the “seven years and only [lower number] tracks?” criticism if she’d gone modest with the tracklisting. But man, a 16-track version of this album would’ve been tight.

5. Make a prediction: Will we get Cardi B LP3 before the year 2030?

Kyle Denis: CB3? Ha! Let’s get through the Little Miss Drama tour first.

Carl Lamarre: I predict a 2028 release for Cardi. DRAMA officially made her a highly anticipated albums artist. After she experiences her first headlining tour next February, I can see her wanting to return to the studio and begin plotting her next move just because of that newfound confidence she’s soaking in. For now, she should breathe and savor the fruits of her labor.

Jason Lipshutz: No. When you think about the history of major artists finally releasing long-awaited albums, from Dr. Dre with Compton to Guns N’ Roses with Chinese Democracy to D’Angelo with Black Messiah, the track record doesn’t suggest that another new album followed sooner than expected afterwards. This might be it for a long time. I hope I’m wrong!

Heran Mamo: Considering AM I THE DRAMA? is nearly double the length of Invasion of Privacy, she bought herself some more time to release the next album, so I’m inclined to say we won’t be getting CB3 in 2030. But in the seven years between both albums, Cardi has doled out verses every one of those years, including her third Hot 100 No. 1 and RIAA diamond-certified hit “Girls Like You” with Maroon 5, DJ Snake’s “Taki Taki” also featuring Selena Gomez and Ozuna, and remixes on Glorilla and Megan Thee Stallion’s “Wanne Be” and Latto’s “Put It on da Floor.” So even if we don’t get another Cardi album this decade, she’ll at least keep us fed with her A-list assists.

Andrew Unterberger: Probably not, but that’s OK. However long the gap is between LP2 and LP3 ends up being for Cardi, it won’t feel as long as it did here; she’ll never have this kind of pressure on her for an album release again.

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Which New Music Release Is Your Favorite This Week? Vote!

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It’s the final new music Friday (April 24) of the month, and everyone from Noah Kahan to Kehlani and Suki Waterhouse have put forth some of their best work as May waits just around the corner.

Noah Kahan

Noah Kahan, Kehlani, Suki Waterhouse & More: New Music Friday Guide

Noah Kahan

Noah Kahan’s ‘The Great Divide’: All 17 Tracks Ranked

Kehlani

Kehlani’s Self-Titled Album: All 17 Tracks Ranked

This week, Vermont’s favorite folk-rock singer-songwriter finally returned with a new album after four years of Stick Season, his breakout album that reached No. 2 on the Billboard 200. The Great Divide is 17 tracks of Kahan reexamining his worldview after struggling with his mental health in the years since he found fame.

And, as if taking cues from the success of first-ever Billboard Hot 100 top 10 hit “Folded” (which reached No. 6 on the chart in January), Kehlani leans fully into classic R&B flavors in an intentional push to recenter the genre’s traditions. “All the R&B artists, we want R&B to be back,” the artist told Billboard ahead of being named Billboard Women in Music’s Impact honoree. “We want good, long songs. We want three verses and bridges and modulations and all the things – we want that too. We just didn’t think anybody else wanted it. I have an allegiance to the genre, and I’ll keep it there.”

On top of the bounty of new albums, several artists have released fresh singles — including Suki Waterhouse, who returns with “Tiny Raisin” shortly after announcing her next album, Loveland, as well as Hayley Kiyoko and Gigi Perez, who teamed up for heartfelt duet “Collide.” Plus, Dylan Gossett adds “My Boy” to the mix, written as a letter to his son.

But which release is your favorite this week? Let Billboard know by voting in the poll below.


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Celeb-Loved Juicy Couture T-Shirts Are On Sale for $8 Right Now (If You Hurry)

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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

It’s been almost three decades since the LA-based casual wear brand Juicy Couture first hit store shelves, and the Hollywood-loved label has made its way back into the spotlight in recent years thanks to the Y2K trend resurgence and newfound love from influencers online.

Best known for its T-shirts, handbags and yes, those velour tracksuits (reportedly designed exclusively for Madonna at first), Juicy Couture pieces were seen on practically every major celebrity in the 2000s, from Paris Hilton and Britney Spears, to Jennifer Lopez and Kim Kardashian. Musicians like Miley Cyrus, Nicole Scherzinger and even Beyoncé have also been spotted wearing Juicy Couture, and now, a new Amazon deal makes it easy for you to get into some JC as well.

Juicy Couture t-shirts amazon

LIMITED TIME DEAL

Juicy Couture Cap Sleeve T-Shirt (Five-Pack)

$38.24 $44.99 15% off

Buy Now On Amazon

Amazon is selling a five-pack of Juicy Couture T-shirts right now for just $39. Part of the “Juicy Sport” line, the cropped T-shirts are made from a super soft and breathable “performance” fabric that features a touch of spandex for easy movement and stretch.


That makes the T-shirts as ideal for a workout or yoga session as they are for pairing with your everyday ‘fits. The crop top look leans into the Y2K aesthetic and Amazon’s website shows the shirts styled with shorts, leggings and mini skirts alike.

This Amazon deal gets you five Juicy Couture T-shirts for under $40. That brings the price of each tee down to less than $8 — a virtually unheard of deal for generic T-shirts, let alone a brand name pick.

We like the five-pack above, which gets you a T-shirt in two shades of pink (including a light pink with the signature Juicy Couture cherries), plus navy blue, gray and black. You can choose from other color combinations online. The tees are available in sizes small to XXL.

Juicy Couture T-shirts deal

ALSO AVAILABLE

Juicy Couture T-Shirts (Three-Pack)

$29.74

Buy Now On Amazon

Don’t need five T-shirts? Amazon also sells a three-pack of Juicy Couture tees for just $30, bringing the price of each individual shirt to under $10.


Juicy Couture Queen of Everything Mini Duffle Bag

ALSO CONSIDER

Juicy Couture Queen of Everything Mini Duffle Bag

$45.09 $79.00 43% off

Buy Now On Amazon

And if you need a bag to take to the gym (or for an overnight stay), we like this mini barrel-style duffle bag, on sale for 43% off. The two-tone bag measures approximate 8.2 x 4.9 inches in size, which is enough room for your wallet, keys, change of clothes and toiletries. Choose to carry the bag via the top handle or with the detachable shoulder straps.


All of the above picks are officially-licensed products sold through Amazon’s Juicy Couture storefront. As with all Amazon deals, the sale prices could end at anytime, so we recommend adding the deals to cart while they are still live.

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Head Back to Hawkins With New ‘Stranger Things: Tales From ’85’ Soundtrack

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Netflix is bringing us back to the ’80s, and it’s making sure we have the right music for the occasion.

On Wednesday (April 22), Billboard can exclusively reveal that an original soundtrack is coming this week for the brand-new animated spin-off series Stranger Things: Tales From ’85. The score album, composed by Brad Breeck (Gravity Falls, We Bare Bears), will be released globally Thursday (April 23) at midnight ET.

Stranger Things: Tales From ’85 also arrives Thursday on Netflix, bringing viewers back to the fictional town of Hawkins, Indiana, in the ’80s and reuniting us with some of the original show’s main characters. And much like Stranger Things, music plays a large role in the new show.

“This collection bridges the gap between the eerie depths of the Upside Down and the vibrant, neon energy of the mid-’80s,” Netflix said in a statement.

Tales From ’85 will feature not only a brand-new version of the original Stranger Things theme song, but the first episodes also include a selection of ’80s hits from artists like Black Sabbath, Billy Idol, Cyndi Lauper and more. Needle drops throughout the series include “We Got the Beat” by The Go-Go’s, “A Forest” by The Cure and “We’ll Meet Again” by Vera Lynn, “Rebel Yell” by Idol, and Lauper’s Billboard Hot 100 chart-topper “Time After Time.”

If it’s anything like the original show, artists with songs played in the new series could see a bump in streams and chart placements in the aftermath of the show’s premiere. After featuring the songs in pivotal moments, Stranger Things brought Kate Bush‘s “Running Up That Hill (A Deal With God)” to a new peak of No. 3 on the Hot 100 in 2022, 37 years after its initial release, while Metallica’s “Master of Puppets” made its debut on the chart the same year, 36 years after it came out.

Fans can pre-save Stranger Things: Tales From ’85 (Soundtrack from the Netflix Series) by Brad Breeck here, and find the full score track list below.

Stranger Things: Tales From ’85 (Soundtrack from the Netflix Series) by Brad Breeck track list

Flamethrower (artists: Brad Breeck feat. Brian Parkhurst)
Kids Riding Bikes
Big Snowstorm Coming
Someone In There
HIC Theme
I Just Saved Your Life
Strange Stones
Gotta Go Dark
How Long Is Detention
Sewer Chase (artists: Brad Breeck feat. Brian Parkhurst)
Towns
Clean Up
Investigating Pumpkins
Heaven Eleven
Nice Time Tonight
Storm the Gates
What Were These Things
Ground Rules
seluR dnuorG
Her Royal Nastiness
We Have To Try
Tales from ’85 End Titles (artists: Brad Breeck feat. Cooper Babbes)

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