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2025 VMAs Delivers Its Largest TV Audience in Six Years

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The 2025 MTV Video Music Awards was the top-rated entertainment program of the night, hitting a six-year viewership high. The show was seen by more than 5.5 million viewers, between its broadcast on CBS, simulcast on MTV and streaming on Paramount+.

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Sabrina Carpenter performs during the 2025 MTV Video Music Awards at UBS Arena on September 07, 2025 in Elmont, New York.

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This marked the first time the VMAs have aired on CBS, which could use a major pop music franchise. CBS will lose the Grammy Awards, which it has aired since 1973, after the upcoming 68th Grammy Awards telecast on Feb. 1. (In October 2024, The Recording Academy announced a new 10-year global deal for The Grammys to be exclusively simulcast on ABC, Hulu and Disney+ beginning in 2027.)

LL COOL J hosted last night’s VMAs. He previously co-hosted the show in 2022. (He also hosted the Grammys five times from 2012-16.)

Here are selected ratings highlights about the 2025 VMAs:

  • Watched by more than 5.5 million viewers, making it the night’s No. 1 entertainment program. The show competed with the Sunday Night Football time-period premiere (Raven vs. Bills) and finished second overall in its time period.
  • Most-watched day-of-event VMAs since the 2019 show, which was hosted by comedian Sebastian Maniscalco (the last time a comedian hosted the show). That was also the last pre-pandemic show. The pandemic was disruptive to TV viewing habits.
  • Audience was up 42% from last year’s airing on MTV and simulcast on other Paramount networks (3.91m). Last year’s show was hosted by Megan Thee Stallion.
  • Most-watched entertainment special on CBS since the Grammy Awards on Feb. 2.
  • Third-largest live-streamed entertainment event this year on Paramount+, behind only the Grammy Awards and the Golden Globe Awards (which aired on Jan. 11).
  • The VMAs’ voting campaign saw the best turnout in history, with 2.5 billion global votes, up 121% from last year (Source: Internal data via Telescope, 08/05/25-09/05/25).

On social media, the 2025 MTV VMAs set new records as the most viewed and most engaged VMAs in history.

  • 1 billion global video views, up 21% and 81.1 million engagements, up 6% from last year across owned social media accounts (Source: Sprinklr, 07/27/25-09/08/25).
  • #VMAs trended at No. 1 on X in the U.S. for three consecutive hours and in the top 10 for nine hours.
  • Globally, #VMA held the No. 1 worldwide trending spot on X for four consecutive hours, trended No. 1 in 12 countries (Source: Trends24, Getdaytrends, 09/07/25).

Ratings Source: Nielsen Time Adjusted Live+SD Fast National Data including Out-of-Home Viewing

Critics generally praised the show. Billboard’s Joe Lynch wrote: “Hosted by LL COOL J, the 2025 MTV Video Music Awards were one of the best VMAs in recent memory, a smart mix of newcomers who brought their A-game (and inventive visuals) and veterans who demonstrated why they’ve lasted in the game so long.” Lynch particularly praised the performances by four of the hottest female singers in pop (Tate McRae, Sabrina Carpenter, Lady Gaga and Doja Cat) as well as the salute to the late Ozzy Osbourne.

Billboard’s Andrew Unterberger also generally liked the show, though he thought it sometimes lavished attention on legacy acts at the expense of contemporary stars. “Those contemporary artists were there on Sunday night (Sept. 7), and basically in full effect — superstars who’d already made their share of VMA history, and rising hitmakers who already seem poised to potentially do so in the future. And yet it could be easy to lose track of them with all the stage and screen time given to legacy artists. … It felt like a missed opportunity to really showcase the present and future, and finally let the past take a bit of a backseat.”

The 2025 VMAs were produced by Gunpowder & Sky. Bruce Gillmer, Den of Thieves co-founder Jesse Ignjatovic, and Barb Bialkowski were executive producers. Alicia Portugal was co-executive producer. Jackie Barba was executive in charge of production. Wendy Plaut was executive in charge of celebrity talent. Lisa Lauricella was executive in charge of music talent.

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Sam Mendes’ Four-Part Beatles Movies Cast Key Inner Circle Roles: Paul McCartney’s Dad, John Lennon’s Aunt, Brian Epstein & George Martin

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The cast for director Sam Mendes’ upcoming four-part Beatles biopics, The Beatles — A Four-Film Cinematic Event, continued to fill out this week with the announcement of the actors tapped to play a number of the Fab Four’s most crucial inner circle confidants and family members.

Among the names on the roster is one with a familiar ring to it: Leanne Best (Line of Duty, Star Wars: The Force Awakens). The niece of original Beatles drummer Pete Best will play John Lennon’s beloved Aunt Mimi Smith, who was his guardian when he was as child.

In addition, The Walking Dead‘s David Morrissey will portray Paul McCartney’s father, Jim McCartney, James Norton (Bob Marley: One Love) will play manager Brian Epstein with Harry Lloyd (Game of Thrones) has been confirmed as “fifth Beatle,” producer George Martin. Bobby Schofield (Cherry) has been tapped to portray the band’s road manager and McCartney and George Harrison’s lifelong pal music biz executive Neil Aspinall, Daniel Hoffman-Gill will step into the shoes of road manager and personal assistant Mal Evans, Arthur Darvill (And Mrs) is on board as journalist/publicist and producer Derek Taylor and Adam Pally (Sonic the Hedgehog 3) is slated to play the band’s quarrelsome music manager, Allen Klein.

They join the previously announced main cast — Paul Mescal (McCartney), Harris Dickinson (Lennon), Barry Keoghan (Starr) and Joseph Quinn (Harrison) — as well as the actresses portraying their wives: Saoirse Ronan (Lady Bird) as McCartney’s wife Linda McCartney, Shogun‘s Anna Sawai as Lennon’s wife Yoko Ono, The White Lotus‘ Aimee Lou Wood as Harrison’s wife Pattie Boyd and How to Have Sex‘s Mia McKenna-Bruce as Starr’s wife, Maureen Starkey.

Check out the Instagram announcement about the latest cast additions here.

The four films are currently in production with all of them slated to hit theaters at the same time in April 2028.

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John Cena Hit With Lawsuit Over Famed Horns Sample In Theme Song ‘The Time Is Now’

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WWE superstar and actor John Cena is facing a lawsuit over the iconic horn riff from his entrance theme song “The Time Is Now” – a questionable legal case, but one that shines a light on a tortured history of samples and credits behind the famed song.

The lawsuit was filed by the daughter of Pete Schofield, whose 1974 recording of “The Night the Lights Went Out in Georgia” is the undisputed source of the blaring horn blasts at the start of Cena’s 2005 track. In it, she claims that Cena and the WWE failed to properly clear the sample and breached an earlier $50,000 settlement over the dispute.

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“Every effort at informal resolution has been met with threats, misrepresentations, and intimidation tactics, leaving plaintiff with no recourse but to seek relief from this court,” Kim Schofield writes her Dec. 2 lawsuit, obtained by Billboard.

 “The Time Is Now,” in which Cena raps over a beat created by producer Jake One, was released in 2005 by Columbia Records and WWE Music Group. The track served as a theme song during Cena’s rise to superstardom, and later became a popular track in social media memes. The track will likely play at some point during his final WWE appearance next week before he retires from wrestling.

The song is also something of a crediting nightmare. The famed horns are pulled from Schofield’s recording of “The Night the Lights Went,” which is a cover of a composition by songwriter Bobby Russell that’s also been released by multiple other artists, including Vicki Lawrence and Reba McEntire. Cena’s song also samples heavily from M.O.P.’s 2000 hip hop classic “Ante Up,” which itself drew on samples from Sam & Dave’s “Soul Sister, Brown Sugar.”

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That complex audio lineage has already led to previous legal battles. Back in 2008, M.O.P. sued WWE over Cena’s use of the “Ante Up” sample, claiming that they had expressly refused to approve the use of their track and that WWE had cleared it by getting a signature from a receptionist at an unaffiliated company. But that case was quickly dropped a few months later on undisclosed terms.

In her new lawsuit, filed without the help of lawyers, Kim Schofield paints a muddled picture of her allegations. She says her family didn’t know about Cena’s use of the song until 2015, and that they then signed a settlement deal in 2017 with WWE for $50,000 covering the sample of the sound recording. But at some point later, she claims they realized they also owned publishing rights to aspects of Schofield 1974 song that were distinct from Russell’s original composition.

Such allegations will likely face an uphill climb in court. Decade-old claims of copyright infringement could very likely be barred by the statute of limitations, or by the earlier settlement. It’s also not legally clear that Schofield can claim the rights she says she owns, nor that she can blame WWE for the fact that she was unaware of them when she signed the earlier deal.

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Reps for Cena and the WWE did not immediately return a request for comment on Friday. But in her own lawsuit, Schofield says lawyers for WWE told her that the 2017 settlement was final and binding on any claims related to “The Time Is Now,” and that she could not later reopen negotiations merely because she had “seller’s remorse.” They also allegedly told her that they had fully cleared the sample by inking a license with the heirs of Bobby Russell, the songwriter who wrote the song that Schofield recorded.

The lawsuit also names Russell’s heirs as defendants. The younger Schofield claims they have improperly been receiving the royalties for Cena’s use of the sample, and that they have recently threatened to sue her if she does not stop claiming her own rights to the song.

The Russell heirs could not immediately be located for comment, but they might have a point. While cover artists can get sound recording copyrights to their specific performance, they cannot typically claim composition rights – a commonsense rule since the underlying music in a cover was necessarily written by someone else. In fact, making substantial changes to the underlying song can turn a legal cover track into an unauthorized derivative.

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Phil Upchurch, Legendary Guitarist Who Worked With Michael Jackson & Donny Hathaway, Dies at 84

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Phil Upchurch, an iconic guitarist and session musician who collaborated with Donny Hathaway, Michael Jackson and countless other music legends, has died. He was 84.

Upchurch passed away on Nov. 23 in Los Angeles, according to his wife, Sonya Maddox-Upchurch. A cause of death was not revealed.

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“Phil Upchurch was my personal gift from God, he was my best friend, my music partner, my life, and my hero,” she said in a statement. “Our love was supernatural, endless, timeless and as true as his favorite color blue. He was a master of chords and emotions. Anything that he placed his mind to complete — he did it. Well done my love. I love you more than words can say and the heart can hold.”

Over a remarkable career, Upchurch recorded nearly 30 albums and appeared on more than 1,000 recordings. Notable contributions include Chaka Khan’s 1978 hit “I’m Every Woman,” which topped Billboard’s Hot R&B/Hip-Hop Songs chart for three weeks, and Jackson’s “Workin’ Day and Night,” from his 1979 solo album, Off the Wall.

Upchurch was also featured on all of Hathaway’s solo studio and live albums, as well as Curtis Mayfield’s soundtracks for the films Superfly, Claudine, Let’s Do It Again and Sparkle, the latter featuring Aretha Franklin.

He also performed or recorded with other music legends, including George Benson, Bob Dylan, Quincy Jones, Luther Vandross, B.B. King, Dizzy Gillespie, John Lee Hooker and Stan Getz.

Born on July 19, 1941, in Chicago, Upchurch began making music at a young age, starting with the ukulele at 13 before quickly mastering guitar, bass and drums. Influenced by jazz greats Oscar Peterson and Jimmy Smith, he began his professional career touring with the singing group the Spaniels after graduating high school in 1958. In 1961, he scored a hit under his own name with “You Can’t Sit Down.” Two years later, he was part of a studio band that backed Muhammad Ali (then Cassius Clay) on the spoken-word/comedy album I Am the Greatest!

In the mid-1960s, Upchurch served two years in the U.S. Army in Germany. Upon returning, he became a regular session musician at Chicago’s Chess Records, collaborating with legends such as Ramsey Lewis, John Klemmer, Muddy Waters, Howlin’ Wolf, the Dells and Etta James.

Beyond performing, Upchurch authored two instructional music books and completed an autobiography, which is set to be released posthumously.

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