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OpenAI reportedly readies lengthy Super Bowl commercial

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OpenAI is planning to run a Super Bowl ad again this year — reportedly shelling out millions of dollars in an effort to win the budding AI wars.

The Wall Street Journal reported, citing "people familiar with the matter," that the company was set to purchase a 60-second ad during the big game in February. That is surely an expensive decision from OpenAI.

Variety reported that Super Bowl 2026 commercials had sold out before the NFL season even started, with NBCUniversal — this year's broadcaster — seeking $7 million per 30-second ad. Peter Lazarus, executive vice president at NBC Sports & Olympics, said at the time that "Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever."

So, clearly, OpenAI would have paid a pretty penny to advertise during the big game. This follows the company running an ad in last year's Super Bowl. That ad featured an amorphous blob that eventually formed into people asking ChatGPT questions, while explicitly comparing the advent of AI to the discovery of fire and flying to the moon.

We don't yet know what OpenAI's ad for the 2026 Super Bowl will look like, but we don't have long to wait. The big game will take place on Sunday, Feb. 8.


Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

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Bad Bunnys halftime show sparked emotional reactions across the Americas. See the heartwarming videos now.

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During Bad Bunny's Super Bowl Halftime Show, millions of viewers experienced the performance together — cheering in living rooms, filming on their phones, and reacting in real time. But for those of Latin American descent, hearing their home countries named out loud during Benito's grand finale made the moment especially meaningful.

In his closing act, Bad Bunny transformed the stage into a celebration of the Americas. Dancers carried flags from countries across North, Central, and South America, while a massive screen behind him flashed messages like "The only thing more powerful than hate is love." He capped the roll call of nations with a declaration that "together, we are America," framing the finale as a moment of shared identity and joy.

For those watching at home, the emotion didn't end when the music stopped. Viewers immediately took to social media to document their reactions, sharing clips of their friends and families cheering, hugging, and erupting with pride when their countries were named — turning a televised performance into a collective celebration.

Together, these clips formed a digital mosaic of diaspora, stitched from small, intimate moments across phone screens and time zones. Each video captured the same feeling: that for a few minutes, home — wherever it was — didn't feel so far away.

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Best last-minute deals on Valentines Day flowers so far — you have way more options than plain roses

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A quick look at our favorite Valentine's Day delivery deals


The Bouqs Co.

Save 25% with code LASTCHANCE

The Bouqs Co. logo



1-800-Flowers

Save up to 50% on top Valentine's Day picks

1-800-Flowers logoq



Urban Stems

Save 25% sitewide with code LOVE25

Urban Stems logo

Unless your recipient has explicitly expressed their disdain for receiving flowers (we all know at least one hater), you really can't go wrong with surprising someone with fresh blooms for Valentine's Day. Not when there are so many opportunities to pick out a truly unique bouquet that fits his or her tastes: Most of the best flower delivery services are offering great last-minute Valentine's Day deals on flower deliveries, saving you 25% to 50% on a gift for the upcoming romantic weekend.

1-800-Flowers is your go-to spot for a classic bouquet of roses on a budget, while The Bouqs Co. and Urban Stems have elevated takes on traditional arrangements that aren't like anything you'd walk past in the grocery store. A majority of bouquets on sale can be delivered by Saturday, Feb. 14 (check the earliest possible delivery date for each). Either way, you're bound to find some pretty stems that scream "them" — so while the timing itself is rushed, the flowers they receive don't have to feel like an afterthought.


Orange and pink flowers in blue vase

Credit: Urban Stems

Save 25% sitewide with code LOVE25


Red and pink flowers with eucalyptus in white vase

Credit: The Bouqs Co.

Save 25% with code LASTCHANCE


Flower bouquet featuring lilies, roses, and a succulent

Credit: From You Flowers

Save 20% sitewide with code 1127


Vase of red roses and baby's breath

Credit: 1-800-Flowers

Save up to 50% on Valentine's Day top picks


Vase of purple, pink, and red flowers

Credit: FTD

Save $10 on all items, plus other savings sitewide


Lego bouquet of roses with box

Credit: Lego

$49.99

$59.99
Save $10

Save $10 at Amazon

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Save 30% on the ultra-portable Ultimate Ears Wonderboom 4 Bluetooth speaker

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SAVE $30: As of Feb. 10, the Ultimate Ears Wonderboom 4 is on sale for just $69.99 at Amazon. That's 30% off its list price of $99.99.



Ultimate Ears Wonderboom 4

Credit: Ultimate Ears

$69.99
at Amazon

$99.99
Save $30

Mashable's shopping team has spent quite a bit of time with Ultimate Ears Bluetooth speakers and we're big fans. We love the Hyperboom and Epicboom, but the itty bitty Wonderboom is one of our absolute favorites. If you're in the market for a portable Bluetooth speaker, we highly recommend this tiny powerhouse — especially when it's on sale.

As of Feb. 10, the Ultimate Ears Wonderboom 4 is down to just $69.99 at Amazon. That's 30% off its list price of $99.99 and just 10 bucks shy of its best-ever price from Black Friday.

Our favorite sub-$100 Bluetooth speaker, the Wonderboom 4 fits in the palm of your hand but offers surprisingly balanced and powerful sound. As Shopping Reporter Bethany Allard noted in our roundup, "the sound profile is well-rounded and can get loud."

It can last up to 14 hours on a full charge, handles drops from up to five feet like a champ, and can be submerged in water for up to half an hour. We do wish it offered a companion app to customize the sound profile, but for a ultra-portable no-frills speaker, it's an excellent value.

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