How does eharmony’s matching algorithm compare to Match?

It all comes down to how much time you have and how much effort you’re willing to put in.

eharmony asks you to take a 20-minute Compatibility Quiz (it might take you less or more time depending on how much you think about your answers and how forthcoming you are). It feels a bit like a Rorschach test; there’s a section that asks you to look at pairs of abstract shapes and choose which one appeals more to your emotions. I’m not saying this is a good or a bad thing, but it’s definitely something to know before you download the app. Once you’re finished answering the questions, the app uses the data to assign you a compatibility score with other users. You'll then be able to peruse a "Discover List" of potential matches, but spoiler alert: you'll have to cough up some cash to move forward (I'll cover this in a bit).

Match, on the other hand, is more straightforward. The initial questionnaire takes about five minutes, and then you can see who’s out there. It’s similar to Tinder in that you can “like” and mutually match or skip profiles. The algorithm also sends daily curated matches (Highlights) — potential matches the app thinks you’ll find compatible with, based on your stated preferences and in-app behavior.

What about the interface?

The uglier an app interface is, the less likely I am to use it, regardless of its functionality. Fortunately, both of these legacy apps have gone through some serious modernization recently to compete with the swiping giants. But if I had to choose which platform has a more aesthetically pleasing and user-friendly interface, Match wins hands down.

When I first tested eharmony, I struggled during onboarding. The interface makes some questions (like your gender preferences) look like you can only choose one thing, when in reality, multiple selections are possible. Also, eharmony’s dated hunter-green color scheme just doesn’t do it for me. But the biggest UI offense? Once you finally get through the quiz, you are dumped into a feed of aggressively blurred photos with a bright orange banner constantly nagging you to buy a subscription. It comes across as cluttered, restrictive, and pushy.

Match, on the other hand, greets you with a warm and inviting purple-and-pink color palette. The app makes it clear which selections were single-choice versus multiple-choice. More importantly, the interface itself is far more open, and the app doesn't spam you with upgrade banners every time you click a button. It just feels like a much cleaner, more modern place to spend your time.

How much do these platforms cost, and what features do their subscription tiers offer?

OK, so the No. 1 question people ask about eharmony is “what does it cost?” and rightfully so because it’s expensive and the push for a paid subscription is predatory. That said, you’ll probably need to spring for a paid membership with Match to meet your forever person, but it’ll cost you a lot less, and your results will likely be more aligned with your expectations.

Here’s what you’ll pay and what you get:

eharmony

eharmony’s free version is pretty much a joke — it’s basically a teaser for what could be, but maybe isn’t (if that makes sense). You literally cannot see unblurred photos or have unrestricted messaging without paying for a premium membership. Once they’ve convinced you to pay up, you have to choose a six, 12, or 24-month subscription. Prices fluctuate, but you’re usually looking at a minimum of $59.90 a month for a shorter six-month plan (or around $25.90 per month if you commit for two years). That’s kind of pricey if you ask me.

If you do pay, eharmony's premium tiers (Light, Plus, and Unlimited) will give you the bare minimum: unlimited messaging, the ability to see unblurred photos, distance searches, and the ability to see who viewed your profile.

But, wait, it gets worse: In June 2025, the Australian Competition and Consumer Commission (ACCC) took eharmony to federal court for "misleading and deceptive conduct." Users complained they were trapped by hidden auto-renewals they didn't know they were agreeing to, and some were even chased by debt collectors for hundreds of dollars.

Match

Match is less predatory and more transparent in its pricing, and you can explore the app without being constantly badgered to upgrade. Match lets free members chat with their mutual matches and rate up to 50 profiles a day in their Recommended Stack. When you’re ready to upgrade, Match's premium tiers start at $44.99 for a one-month plan, though that price decreases if you commit to an annual subscription. Premium features include unlimited likes, unlimited rewinds, and the ability to rate an unlimited number of profiles on the "Discover" tab. The more you pay, the better the features. The highest tier will get you Priority Likes and automatic Boosts.

You can also pay for a la carte add-ons, like "Private Mode" (which hides your profile from everyone except people you choose to contact) or one-off "Boosts" that bump your profile to the top six search results for 60 minutes.

The best thing about Match's premium subscription? There's a three-day refund window. If you pay for the app, browse for a few days, and realize your local dating pool is a total dumpster fire, users have reported successfully asking for their money back within those first three days. With eharmony, you’re locked in.