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Why a Netflix-HUNTR/X ‘KPop Demon Hunters’ Tour Could Be Complicated

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Reports are swirling that Netflix may take its breakout film KPop Demon Hunters on the road, a possibility that would surely sell well within the live industry. However, no official confirmation has surfaced, and what’s been reported thus far appears to be in the earliest of stages.

While the KPop Demon Hunters soundtrack featured two groups, HUNTR/X and Saja Boys, the former quickly became a viral sensation. The soundtrack’s lead single, “Golden,” reached No. 1 on the Billboard Hot 100, making HUNTR/X the first K-pop girl group to hit the top spot. The track was nominated for four Grammys, including song of the year, and won one, winning for best song written for visual media. It also took home the Oscar for best original song (with all three HUNTR/X members — EJAE, Audrey Nuna and REI AMI — performing during the ceremony) and a Golden Globe for best original song for a motion picture. 

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Following the film’s success — the movie has reached more than 500 million views on Netflix since its initial release in June 2025 — the group’s members have made limited live appearances as a trio. Their first performance took place last October, when they took the stage on The Tonight Show Starring Jimmy Fallon to sing “Golden.”

Demand for a live HUNTR/X show would be high, and any tour would be sure to make big money for all involved. But given how the band came together — as part of a fictional group for a film created for Netflix that is nonetheless comprised of real singers — an outing wouldn’t be straightforward, and a spokesperson for WME, which reps EJAE and Audrey Nuna, told Billboard they had not heard of any tour conversations happening. (Reps for UTA, which represents REI AMI, and Netflix did not respond to requests for comment.)

Below, Billboard breaks down what a possible tour might look like — and whether such a thing is even possible.

What’s been reported so far?

According to Bloomberg, Netflix is looking into some sort of tour involving KPop Demon Hunters ahead of the animated film’s sequel, which was announced on March 12 (no release date has yet been set). No promoter has been confirmed, and details for the tour continue to be worked out, sources told the publication. 

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While the ideal would include all three human members of HUNTR/X taking the stage as a group, the report floated the suggestion of utilizing virtual performers for a live show, possibly as holograms, instead of the actual singers.

Bloomberg suggests the supposed tour would enter arenas with stops in major markets.

(Saja Boys, the antagonist group in the film — made up of Danny Chung, Neckwav, Andrew Choi, Kevin Woo and samUIL — made their first public appearance on the Oscars red carpet and have yet to perform live together. They have not been connected publicly to discussions of a tour.)

Why would this be so complicated?

Simply put, there are different rights involved for the live performers vs. the animated characters, and multiple different parties are involved.

EJAE is managed by Nick Guilmette, senior director of A&R at Prescription Songs, and Audrey Nuna is managed by Soft Serve founder Paula Park; both are booked by WME. Meanwhile, REI AMI is managed by Tropf Management’s Aaron Tropf and booked by UTA. While tours among artists with different teams are not uncommon, it can add a layer of complication, while scheduling conflicts could also limit options.

Then there’s the Netflix angle. Should EJAE, Nuna and REI AMI tour without Netflix’s sign-off, they’d be able to perform the songs from the film, but could not reference KPop Demon Hunters, which Netflix owns as a trademark. That would be tough from a marketing standpoint, given the ubiquity of the film’s title compared to the singers’ names individually and as a group, unless they came to an agreement with Netflix on licensing the name for the tour.

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On the other hand, Netflix could potentially launch a live outing without the three singers, using either animated or hologram replacements. That would be a logistical challenge for Netflix, which does not have a track record of staging live performances in any capacity, and it would presumably necessitate partnering with an outside company that could bring such a stage presentation to life. Whether that would be worth it for the streaming giant is unclear, though there’s a demonstrated demand for audiences to go leave their homes for the film: Netflix hosted several public releases for the film in theaters over the winter, which brought in an estimated $18 million at the box office, according to widespread reports. 

Among the HUNTR/X singers, EJAE has released two singles since the movie’s release, including “In Another World” in October and “Time After Time” in February. She does not currently have any tour dates on the calendar. 

Nuna has three albums under her belt, including 2021’s A Liquid Breakfast, 2022’s Chump Change and 2024’s Trench, and she’s set to appear at Gurtenfestival in Wabern bei Bern, Switzerland, on July 15. Her website does not feature any further tour dates.  

REI AMI released a mixtape, Foil, back in 2021, with her EP Shhh arriving in 2023. She currently has no confirmed tour dates on the calendar.

With so few dates on the performers’ calendars, the possibilities of a tour being announced — either together, or for each artist solo — isn’t out of the question. 

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What could a tour look like?

A full-fledged arena tour could be a possibility (and would surely have high demand). However, with only six songs on the soundtrack, HUNTR/X may struggle to fill an entire arena-length show. With Nuna and REI AMI boasting discographies of their own, and EJAE beginning to release some singles, they might be able to fill a setlist with each solo artist performing their own songs.

If an arena run were taken off the table, other possible avenues could include a theater tour that features the film, with HUNTR/X appearing to perform the songs live; a KPop Demon Hunters musical theater run could also allow them to take the stage with musical performances of the soundtrack’s big hits. Both those possibilities would require all parties to work with Netflix, which seems like the option that would be the most lucrative for everybody — though complexities would still remain.

What has the band said?

In an interview with “Who Let Us Out” last September, REI AMI responded this way when asked whether HUNTR/X would be interested in going on tour out in the real world: “I don’t think it’d be shocking, because they did like a whole world tour in the movie.” Elsewhere, EJAE said she “would be down,” and Nuna said she “would not be surprised. This is perhaps in the works. I haven’t heard an official thing about it.” 

What is Netflix’s position?

Billboard reached out to Netflix for comment but has not received a response. The streaming giant didn’t comment on the Bloomberg report either.

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In the past, popular films have had successful live runs. Stage adaptations have often hit the road, with Disney’s Frozen being a recent example. Following that film’s success, the musical was transformed into a Broadway show, which later toured North America in 2019. Should Netflix choose to create a live show without EJAE, Nuna and REI AMI, a touring musical could be a viable option. 

Of course, Disney has a long track record of producing live events: Its Disney On Ice franchise is popular with the kids-and-parents set, for example, and numerous other live event initiatives can be found throughout the entertainment giant’s business model. Netflix doesn’t yet have that experience in its arsenal.

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Justin Timberlake DWI Arrest Body Cam Footage Released Following Legal Deal

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Police body cam footage from Justin Timberlake’s 2024 DWI arrest in Sag Harbor, New York, has been released.

On Friday (March 20), Sag Harbor police provided the redacted footage to news outlets that had submitted public records requests. The 45-year-old singer had initially sued to block the release of the footage but later agreed to the redactions as part of a settlement.

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Timberlake was arrested in June 2024 on suspicion of driving while intoxicated. He ultimately pled guilty to a lesser impaired-driving charge and was sentenced to 25 hours of community service. He also recorded a public service announcement about the dangers of drinking and driving, urging, “Even if you’ve had one drink, don’t get behind the wheel of a car.”

TMZ was among the first outlets to release the body cam footage, which shows the pop superstar struggling during a series of sobriety tests after being pulled over in a BMW SUV on the side of the road.

“Guys, I’m just following my friends back to my house,” he’s heard saying in slowed-down speech. “I’m not doing anything. I’m just following my friends back to my house.”

Timberlake is later instructed by officers to walk a straight line using nine heel-to-toe steps. “Sorry, I’m a little nervous,” the musician says, taking more steps than asked. During another test, in which he’s asked to lift one foot six inches off the ground and count aloud, Timberlake says, “Sorry, my heart is racing,” adding, “These are, like, really hard tests.” He is later placed in handcuffs and arrested.

In legal papers filed on March 2, Timberlake’s lawyers said the arrest footage depicted him in an “acutely vulnerable state” and that its release would “serve no legitimate public interest.” A Long Island judge ordered police not to release the videos until a court review could be completed.

In a statement shared with Billboard on March 20, the Village of Sag Harbor said, “We are pleased that this matter has now been resolved and the village will be able to comply with its statutory obligation to release the material that is subject to disclosure.”

“From the beginning of this matter, after Mr. Timberlake’s arrest, the village has attempted to comply with the mandates of the Freedom of Information Law,” the statement reads. “As would be true in any case involving records or video footage from our police department, such material is reviewed and redacted to address public and officer safety concerns as well as personal privacy considerations.”


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BTS’ New Album ‘ARIRANG’ Breaks Multiple Spotify Records Following Release

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BTS’ long-awaited comeback album is off to a blockbuster start on streaming platforms.

On Saturday (March 21), Spotify announced that the Korean supergroup’s first album in six years, ARIRANG, has become the platform’s most-streamed album in a single day in 2026 so far. The release also set a new record as the most-streamed K-pop album in Spotify history.

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“ARMY made ‘ARIRANG’ the most streamed K-Pop album in Spotify history and the most streamed album in a single day in 2026. Favorite track so far?” Spotify wrote on Instagram.

ARIRANG, which dropped Friday (March 20), was already making waves before its release. Spotify noted that the album is one of the most pre-saved album Countdown Pages in platform history, with more than five million presaves.

To keep the momentum going, Spotify has partnered with BTS to offer fans immersive experiences and in-app activations. Highlights include a BTS Music Quiz, an album listening party, a private fan event in New York City, and a three-day cruise along Seoul’s Han River.

Featuring 14 tracks produced by Diplo, Kevin Parker, Mike WiLL Made-It and Ryan Tedder, presents RM, Jin, Suga, j-hope, Jimin, V and Jung Kook in a more mature, artistically refined light.

BTS last released a full-length album in 2020, when Be debuted at No. 1 on the Billboard 200. That year, the seven-member group also topped the Billboard Hot 100 chart with “Life Goes On” and “Dynamite,” later returning to No. 1 with “Butter,” “Permission to Dance” and “My Universe” with Coldplay.

At the peak of their global dominance, the group’s members began mandatory military service in South Korea, rolling out solo projects on a staggered schedule.

Check out Spotify’s ARIRANG announcement on Instagram below.

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Feds Score Guilty Plea in First-Ever U.S. Streaming Fraud Case — An $8M Scheme Aided by AI Music

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A North Carolina musician has pled guilty to stealing $8 million in royalties with fake streams on AI-generated music in the first-ever criminal streaming fraud case brought by U.S. prosecutors.

Michael Smith, 54, copped to one count of wire fraud conspiracy on Thursday (March 19) in New York federal court. He agreed to forfeit his $8 million in streaming fraud proceeds and faces up to five years in prison.

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“Michael Smith generated thousands of fake songs using artificial intelligence and then streamed those fake songs billions of times,” said Manhattan’s top federal prosecutor, U.S. Attorney Jay Clayton, in a statement Thursday. “Although the songs and listeners were fake, the millions of dollars Smith stole was real. Millions of dollars in royalties that Smith diverted from real, deserving artists and rights holders. Smith’s brazen scheme is over, as he stands convicted of a federal crime for his AI-assisted fraud.”

Smith remains free on a $500,000 bond until his sentencing hearing this upcoming July. His lawyer declined to comment on Thursday.

Smith was arrested in 2024 on a three-count indictment that charged him with using thousands of bots to continuously stream his songs on multiple platforms, including Spotify, Amazon Music, Apple Music and YouTube Music, starting in 2017. Prosecutors said Smith originally used his own small catalog of human-made music for the scheme but later turned to AI for content.

In late 2018, Smith allegedly began working with the CEO of an unnamed AI music company to supply songs for his fake streams. The indictment says Smith promised to share the proceeds with this company, in the form of the greater of $2,000 per month or 15% of his monthly revenue.

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Though this company is not identified in court papers, Billboard reported in 2024 that hundreds of the songs registered to Smith list Alex Mitchell, the CEO and founder of AI music company Boomy, as a co-writer. At the time, Mitchell told Billboard, “We were shocked by the details in the recently filed indictment of Michael Smith, which we are reviewing. Michael Smith consistently represented himself as legitimate.”

Mitchell has not been charged with any crime. The indictment denoted Smith’s AI music partner as “CC-3,” a shorthand for “co-conspirator” that is oftentimes used to denote an individual who has cooperated with prosecutors in exchange for amnesty. A rep for Boomy did not immediately return a request for comment Thursday.

Smith’s scheme eventually fell apart when his artificial streams were detected in 2023 by streaming platforms and the Mechanical Licensing Collective (MLC), the official organization designated by the U.S. Copyright Office to collect and distribute digital royalties for songwriters.

In a statement released Thursday, the MLC said Smith’s guilty plea “highlights the serious threat that streaming fraud poses to the music industry and the important role The MLC plays in confronting it.”

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“We appreciate the Department of Justice’s swift action, recognizing that The MLC identified the fraud early, challenged Smith and his representatives, and prevented the diversion of mechanical royalties away from rightful songwriters,” added the MLC. “The MLC will continue to invest in anomaly detection and fraud prevention to protect our members, and we will continue to collaborate with other industry organizations and law enforcement to protect all songwriter royalties.”

As alluded to in the MLC’s statement, streaming fraud is a problem for artists and songwriters because digital royalties are paid out of a fixed pool — meaning fraudulent streams take funds away from the creators who actually have real listeners.

This issue has only gotten worse with the rise of AI music, which provides an easy tool for bad actors to quickly generate thousands of songs for their fake streams. Platforms like Spotify have responded by enacting strengthened policies aimed at reigning in malicious streams, but the problem persists.

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