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Selena Gomez’s Rare Beauty is Finally at Ulta Beauty: Shop Our Favorite Products Here

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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

At long last, Selena Gomez‘s Rare Beauty makeup line is finally on shelves at Ulta Beauty.

This move gives a wider audience a chance to try out the singer-backed brand in its entirety. That includes everything from her famed Soft Pinch blushes to bronzing sticks, highlighters and everything in between. If you’re new to the brand, Gomez’s makeup line is for our everyday beauties. Products are simplified and refined so that they can be used on-the-go by everyone.

Shade ranges are pretty wide, product application is intuitive and less artist-driven like the Haus Labs and About Faces of the world, a la Lady Gaga and Halsey, respectively. The packaging was created so people with disabilities have an easier time opening and closing the product with easier-grip lids. Even her line of perfume has a pump that you can press with your palm or forearm if needed. Packaging aside, formulas are lightweight and natural, giving you a wearable, everyday look. In short, this product line is not for those looking for colorful glam. It’s a line founded on inclusivity and creating looks for a day at the office or for a busy mom looking to even out her complexion.

To celebrate this launch at Ulta, ShopBillboard has compiled a list of our favorite products. You know we’re going to give you our honest opinion because we’ve actually used these products. We’ll talk about formulas, price points and applications. All of these products and so much more are available to shop now on Ulta’s website. Keep reading to shop Gomez’s makeup line.

Soft Pinch Luminous Powder Blush

$27

Buy Now at ulta

This blush features a satin shiny finish, doubling as a highlighter. Rare Beauty currently has six shades in their luminous blush line.


Rare Beauty is well-known for their Soft Pinch line, but their Soft Pinch Luminous blushes don’t get enough love. The formula is a buildable powder that marries the pigment of Rare Beauty’s blushes with the luminosity of their highlighters. Many times, you’ll see these luminous blushes in a baked formula that can often come off dry with no color payoff. This formula is a true powder that creates an airbrushed look when applied to the skin. When using this blush, we’d recommend a light hand. These can pack a punch of pigment, so you’ll want to pick up a small amount of the brush and work into the apples of your cheeks, brushing upwards.

What to buy from Selena Gomez's Rare Beauty makeup line online at Ulta Beauty.

Warm Wishes Effortless Bronzer Stick

$30

Buy Now at ulta

This product is an easy to use cream bronzer with a chubby head that allows for precision placement of your contour. The bronzer stick comes in seven shades.


We can confidently say that the Warm Wishes Effortless Bronzer Stick is a favorite in our makeup kits because of how easy it is to use. Retailing for $30, this bronzing stick is a cream formula with a chubby head that distributes enough product to get a bronzy look going. The cream formula is easily blendable, melting into the skin, unlike some powder bronzers that sit on top of the skin, rather than blending in. Simply swipe on and blend out with a brush or, our favorite, a Beautyblender. Ulta features seven shades with a slew of undertones, great for those looking for a cool-toned contour or a warm, bronzy complexion.

What to buy from Selena Gomez's Rare Beauty makeup line online at Ulta Beauty.

Brow Harmony Flexible Lifting Gel

$21

Buy Now at ulta

This Rare Beauty product is for sculpting the brows and keeping them in place. The brush tip allows for precision when combing through your brows.


Gomez’s Brow Harmony Flexible Lifting Gel is for those looking to achieve a laminated, bushy brow effect. This brow gel is a water-based formula, which means it won’t feel waxy or heavy on the brows. Instead, this formula lifts and sculpts, setting every brow hair in place for up to 12 hours according to Ulta. The spoolie tip acts like a mascara wand, brushing through and distributing product evenly. We found that this brow gel doesn’t do that weird flaky thing some other gels do post-dry down. The formula is quite stiff and doesn’t feel tacky after applying.

What to buy from Selena Gomez's Rare Beauty makeup line online at Ulta Beauty.

Kind Words Matte Lip Liner

$18

Buy Now at ulta

This lip liner is a creamy formula that glides on and stays put. Five shades are currently available online.


There are two kinds of lip liners, in our book. You’ve got waxy pencils, like a MAC liner, that don’t budge, or a creamy formula like something from Glossier. Rare Beauty’s Kind Words Matte Lip Liner falls somewhere in between waxy and creamy strangely enough, combining the pros of both formulas to create something unique. These liners feature a sharp point for precision when drawing a shape. If your liner gets down to a nub, the pencil comes with a built-in sharpener to get you back to that precise sharp point. The formula is creamy, but has the staying power of a waxier pencil. According to Ulta, the pencil is waterproof, smudgeproof and stays all day.

What to buy from Selena Gomez's Rare Beauty makeup line online at Ulta Beauty.

Soft Pinch Liquid Blush

$25

Buy Now at ulta

This is a liquid blush with high pigment payoff. The doe foot allows for easy application and control.


We tend to gravitate towards liquid blushes, like the Soft Pinch Liquid Blush, especially in our everyday life. This is because the pigment and application are easier to control than powder blushes. If you’re in a pinch, no pun intended, you can apply liquid blush with your fingers for a more natural finish. Fair warning with these blushes. They are highly pigmented, so you’ll want to use the product conservatively. A single dab will do you, but if you like a highly flushed look, we’d venture to say two dots on the cheeks at most.

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Four Years After CNCO, Erick Brian & Christopher Vélez Reunite on ‘Bajo Cero’

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CNCOwners, rejoice! Erick Brian and Christopher Vélez have joined forces on a new single called “Bajo Cero” (“Below Zero”) out Thursday (Feb. 5) via Warner Music Latin.

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Backed by a suave Afrobeats rhythm and urban undertones, the former CNCO members sing about a fractured relationship and pushing their feelings below zero to survive the heartbreak. “I’d better put my feelings on ice/ This isn’t going to happen to me again/ You made me feel like an idiot/ made me believe I was the only one,” goes the heart-wrenching chorus.

On the track, Erick, 25, and Christopher, 30, not only showcase the bromance that kicked off more than 10 years ago, but also their emotionally rooted and melodic harmonies powered by their dulcet vocals.

“Bajo Cero” comes four years after CNCO — formed in 2015 by Erick, Christopher, Richard Camacho and Zabdiel de Jesus (in addition to Joel Pimentel, who left in 2021) — announced their split in 2022 after nearly seven years as a group. As part of the boy band, both the Cuban and Ecuadorian acts earned multiple hits on the Billboard charts, including three No. 1 albums on the Latin Pop Albums chart, such as Primera Cita that spent eight weeks at the top in 2016.

In fall 2024, Billboard exclusively announced that Brian launched his solo career under an exclusive deal with Warner Music Latina and Big Bad Wolf Management Group, and last year, he dropped his debut EP called BTW…Lo Intenté (By the Way, I Tried). Vélez, on the other hand, has been releasing music independently since 2025.

Both men first hinted at their reunion in a Dec. 30 Instagram post that showed them having a jam session together. Leading up to the release of “Bajo Cero,” they have shared various posts of the two at the recording studio.

Watch the music video below:

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Bad Bunny & Megadeth’s Big Week: How One Company Helped Power Both Acts to Chart-Topping Success

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It’s been a good week to be The Orchard. Sony’s industry-leading distribution division — which finished 2025 with an eye-popping 8.44% current market share, by far the largest of any distribution company in the U.S., according to Luminate — is behind two of the most talked about albums of this week: Megadeth’s self-titled final release, and Bad Bunny’s all-conquering DeBÍ TiRAR MáS FoTOS.

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For Megadeth, the trailblazing metal band led by Dave Mustaine, this week’s release doubles as an exclamation point on its career: After 40 years of rocking faces off around the world, the group is singing off with one last album, and in the process has nailed its first-ever No. 1 on the Billboard 200, having racked up 73,000 equivalent album units in the United States — 69,000 of which came from pure album sales, with 56,000 of that coming from physical units. Ahead of a career-spanning documentary release and a final farewell tour, it’s a fitting capstone for one of the most iconic metal acts of all time.

On the Bad Bunny front, little more needs to be said. The Puerto Rican superstar made history on Sunday night (Feb. 1) by winning album of the year at the Grammys, with DTMF becoming the first-ever album performed entirely in Spanish to earn that honor. If that’s not enough, he will also take the world’s largest stage this coming Sunday (Feb. 8), as he gears up for a headlining performance at the Super Bowl LX Halftime Show, a major career milestone in and of itself. Accordingly, DTMF is primed to surge up the charts once again, after its initial No. 1 debut in January 2025.

Working across both those releases has been The Orchard’s executive vp of commerce, Mary Ashley Johnson, who oversees strategy at the company. And with those twin successes, she earns the title of Billboard’s Executive of the Week.

Here, Johnson talks about the strategy behind each album’s rollout, how much it means for Megadeth to finally top the main albums chart after so many years, and what Bad Bunny and Megadeth’s successes say about The Orchard. “I think what I love the most about this week is that these successes really represent who we are as a company, because it crosses all genres and languages and borders,” she says. “And that’s the thing that I’m the most proud of: being able to put wins on the board that really fit all over the place, versus just in a mainstream box.”

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This week, Megadeth earned their first No. 1 album in their 40-year career with their new, self-titled album. What key decisions did you make to help make that happen?

We partnered with the Frontiers label and really tried to lean into Megadeth’s authentic fan base, and really tried to amplify those fans. And as you can see in the data, the majority of those sales happened at physical retail, and so just working in partnership with physical retail through various touchpoints to have different versions available, through each independent and major physical retail sector. And D2C was a huge driver, too.

With so much of it being driven by physical, what was the strategy behind that?

We really tried to just pull all the different levers of physical and then have just this autonomous option for fans of where to buy. We didn’t offer crazy different colors or variants; we did have different colors and variants, but we tried to just keep it incredibly authentic to who the band is and what their voice was, and not make it that we were asking fans to buy multiple copies to get all of the content.

This being their final album, did that give you guys any extra incentive to deliver?

Oh, absolutely. And I think for us, we wanted to make sure that we were leaning in and delivering for Frontiers. This was a big moment for the band — they’ve never had a No. 1, and that was something that we aggressively chased to try to achieve with them.

There’s also a documentary, and they’re about to go out on their farewell tour. How does that all play together in what you guys are doing and your strategy to go for that No. 1 album?

I think that the throughline that we look at, and it’s kind of drawing the parallel between Megadeth and even Bad Bunny, is that we really wanted to activate their community. It really is authentically speaking to and amplifying that community of their fans, and it all comes back to community with Megadeth, and also with how everything comes back to Puerto Rico and his community with Bad Bunny. And I think the throughline for the week for us was really trying to authentically tap into their audience and community.

What goes into that work of finding that community, identifying what they are looking for, and then delivering for that?

We lead with our data and technology tools at The Orchard, and then we leverage all of the different departments, whether that’s global D2C, digital, physical, radio was a key component in all of this, ad sales, brand partnerships — we really do leverage all of those. But then we also lean in with tools on digital advertising and audience development, and a lot of the proprietary Orchard tools that we use internally, and all of those teams working in collaboration together.

For Megadeth to get this first No. 1 after four decades, what’s the significance of something like this for you and for The Orchard?

It’s monumental. There are people on the team who have been Megadeth fans their whole life, and they had Megadeth posters hanging on their walls. I’m getting emotional about it — it becomes emotional for all of us. I’ve been at Sony, in May it will be 32 years. So being able to have an artist like Megadeth break through and achieve that No. 1 in this climate is incredibly fulfilling and rewarding. And I think it’s what we try to do here at The Orchard, is empower these creators and these entrepreneurs to really dig in and mobilize their fans. And I feel like that’s what we all did collectively. I don’t want to say it’s an Orchard win — it really was us working in tandem with Frontiers, the label. And then it all starts with the music. And, you know, if the music wasn’t good, we could have all of the strategic vision in the world and all of the data and tools, and it wouldn’t mean that much. So it really does start with Megadeth delivering an incredible album.

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You guys also distributed Bad Bunny’s DeBÍ TiRAR MáS FOToS on behalf of Rimas. That was such a major, massive album for him in so many different ways. When you think back about that campaign, what sticks out to you as having been particularly successful?

Again, I feel like a broken record talking to you, but we celebrated the one-year anniversary of that album in January, and he is so authentic to who he is, and we provide a lot of strategy and suggestions and are there to support the label, but at the end of the day, he’s not making any moves for a chart play or a revenue play. He’s doing what is right for him and his vision for that music. And so talking about it all starts with the music. That was an incredible album, the first all-Spanish-speaking album to win album of the year, and then for him to go into the Super Bowl, that just goes to who he is as an artist. 

He was very vocal on the Grammy stage about the political climate. He takes such a stance, and he’s so incredibly passionate about Puerto Rico and his fans, and his music speaks to that, and so that’s what we’re here to amplify. So I think if anything, our job varies depending on the client and the partner. And sometimes we lean in, and we have to create physical variants and mobilize D2C and certain things, and then other times we just have to be very nimble to support his vision. And that’s what we do best at The Orchard. 

This is the first time that somebody is coming from winning album of the year at the Grammys to going straight into the Super Bowl Halftime Show, arguably two of the most high-profile things that could happen for an artist. How do you take advantage of that?

Very true to who Bunny is, it’s all very authentic. We are launching a white vinyl for global retail on Friday, and we relaunched the blue D2C a couple weeks ago, we had the red Amazon vinyl, and yes, those are the three colors of the Puerto Rican flag. But that’s really it. He’s not looking to throw out a bunch of variants and have a chart play. He really wants his music to speak for what it is, and I really respect that about him and the label. The label respects his vision, and that’s what we’re all here to really empower and support and amplify — his voice and his vision. 

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What are you looking forward to seeing him do on Sunday?

It’s going to be the most exciting 13 minutes. I cannot wait. We’ve been joking about [not knowing] what teams are even at the Super Bowl. I think the Seahawks and the Patriots will be there, too, but most people are just like, “It’s Bad Bunny.” I do love to see that, and I do think that this shows the power of the Spanish language and the growth of Latin music here in the U.S. and across the mainstream. And I would be remiss to not bring up our DSP partners and the way that they really rallied around Bad Bunny and around an all-Spanish-speaking album and have given him incredible mainstream pop looks that we wouldn’t have been able to garner without their support.

It really is a privilege to lead such an incredible team. Ultimately, it really is a team win for us. And I do feel like The Orchard has the best team in the business, not just in the indie sector, but across the entire industry. And I think from all the different touchpoints that we are able to deliver a global plan and a global launch, that really is important to us. The U.S. is incredibly important — it’s our largest market — but the global vision has always been critical for who we are as a company. So I think that talking about these two wins, from Megadeth to Bad Bunny, it is the pure ethos of who we are as The Orchard.

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Mary J. Blige Talks ‘Be Happy’ Movie, Vegas Residency & Bad Bunny’s Super Bowl Performance: ‘Timing Is Everything’

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This Valentine’s Day, all Mary J. Blige wants is for everyone to “be happy.”

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On Saturday (Feb. 7), the nine-time Grammy winner will team up with Lifetime for the premiere of Mary J. Blige Presents Be Happy, a new romantic dramedy inspired by her 1994 Billboard Hot 100 top 40 hit of the same name (No. 29). Anchored by a cast including NAACP Image Award-winners Tisha Campbell and Mekhi Phifer and SAG Award nominee Russell Hornsby, the film uses Blige’s classic to explore a story of reinvention, intimacy and the new midlife paths that lead women to rediscover parts of themselves and radically reshape their futures.

“When I was recording these songs, they were movies,” Blige tells Billboard. “I was living ‘Real Love.’ Even if I didn’t go to college, I was searching for a real love. With Be Happy, she’s in a marriage, and she’s trying to figure out where she fits and what her purpose is now because her marriage is fizzling out, and it’s now time to reinvent, not be stuck and move forward. That’s been the story of my life: reinventing. Not because somebody wants me to, but because it’s where life takes me. And people love a wholesome movie about love and change; that’s what my songs represent to people.”

Marking the fourth collaboration between Blige and Lifetime, Be Happy is helmed by Academy Award-nominated actress Gabourey Sidibe (Precious) in her directorial debut. Cameron J. Ross, who previously worked on The Summer I Turned Pretty, penned the script, while additional producers include Bruce Miller, Milana Edwards Brooks, Mona Scott-Young, and Angela White. In 2023, Blige and Lifetime teamed up for Real Love and Strength of a Woman, following those films with Family Affair in 2025. Be Happy is the first film in their collaboration to not feature the trio of Ajiona Alexus, Da’Vinchi and Princess Davis, who all starred in the first three Blige-inspired movies.

No stranger to the film world, the R&B icon earned a pair of Oscar nominations (best supporting actress and best original song) for 2017’s Mudbound. From 2020-2024, she starred in the Starz crime drama Power Book II: Ghost as the fan-favorite Monet Stewart Tejada, winning two NAACP Image Awards for her performance.

Blige’s new film arrives a few months before she heads to Sin City for her first-ever Las Vegas Residency. Dubbed ‘Mary J. Blige: My Life, My Story The Las Vegas Residency,’ the show will kick off May 1 at Dolby Live at Park MGM, with 10 dates scheduled through July. “People have been asking me to do a residency for years, and now I’m ready to go sit in Vegas,” she said, later joking that she’s most excited about “not getting on a plane or a bus” like she’s had to for larger-scale tours.

Last year, the Queen of Hip-Hop Soul earned the No. 5 highest-grossing R&B tour of 2025 with her arena-headlining For My Fans Tour, pulling in $37.1 million from 270,000 tickets sold. The three-hour R&B spectacle, which also featured sets from Mario and Ne-Yo, covered a large swath of Blige’s sprawling catalog, though her underrated 2014 London Sessions project was relegated to the bench.

“I’m working on it. I have so many records. And a lot of Mary J. Blige fans don’t know The London Sessions,” she said. “I love [that album.] I went to London and stayed out there for a month or two to get it done. But just because I love something doesn’t mean all the fans are ready. Hopefully, one day they’ll explore it!”

Be Happy also hits screens one day before Super Bowl LX (Feb. 8), where Bad Bunny will headline the Apple Music halftime show. Blige played the 2022 halftime show alongside Dr. Dre, Snoop Dogg, Eminem and Kendrick Lamar, earning an Emmy Award for outstanding variety special (live). Even though she’s already conquered that stage, the “Be Without You” singer says she doesn’t have any advice for the Puerto Rican powerhouse.

“I think he’s got it! He performs to trillions of people; everybody goes to a Bad Bunny show,” she gushed. “So I think he’s going to kill it. It’s going to be great!”

Produced by Blue Butterfly Productions, Monami Productions, Motion Entertainment and Swirl Films for Lifetime, Be Happy premieres Saturday, Feb. 7, on Lifetime at 8:00 p.m. ET.

Watch the official trailer for Mary J. Blige Presents Be Happy below.

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