Entertainment
How Two Former Sony Music Mexico Execs Turned Their ‘Big Idea’ Into a Thriving Marketing & Promo Business
Five years ago, Latin music moguls Diego Laviada and Hernán Villarreal, who both worked at Sony Music Mexico for more than two decades, launched their own marketing and promotion agency called Dubbing Hits.
“I felt the desire to do something else,” Laviada, CEO of Dubbing Hits and former vp of marketing and promotion at Sony Music Mexico, tells Billboard. “When I told Hernán about wanting to start this project, he got really excited and decided to join me. I didn’t have much to offer him at first, other than this big idea and the dream to follow it.”
Based in Mexico, Dubbing Hits has become a one-stop company with different verticals specializing in creative and influencer marketing, audiovisual production, paid media, and mass promotion on TV, radio, and digital media, to name a few. The agency also works closely live entertainment companies, events, influencers and brands, and recently teamed up with creative and audiovisual production company Cuarto Piso.
“When it came to the growth of independent artists, I felt there was a need for professional, experienced, and honest attention that can guide the artist in their different stages,” says Laviada, who has almost 35 years of experience in the industry.
What started off as a small team of six people has evolved into an office with more than 35 employees. Led by Laviada and Villarreal, Dubbing Hits says it has collaborated on more than 1,000 promo plans and 500 music releases, with over 400 of those reaching No. 1 in Mexico; and executed more than 1,500 campaigns that have generated 5.3 billion impressions across 14 countries. The agency has also expanded its campaigns to the coveted screens in New York’s Times Square.
Dubbing Hits’ notable clients include Alejandro Sanz, Bad Bunny, Carin León, Fuerza Regida, Grupo Firme, Katy Perry, Marc Anthony, Miley Cyrus, Rauw Alejandro, Romeo Santos and Shakira, along with companies such as Disney+, OCESA Seitrack, Rimas and Spotify.
Now, on the company’s fifth anniversary, Laviada and Villarreal have no plans to slow down.
“This industry is so extensive with lots of options that I think we make the perfect combination, always with the hunger to support, create and be that partner that believes in the artist and lives their dream,” says Laviada. “Our slogan best explains it: ‘Your project, our passion.’”
Entertainment
NFL Player Keion White Shot Following Alleged Argument With Lil Baby at a Nightclub
NFL player Keion White was shot early Monday (Feb. 9) following an alleged argument with Lil Baby at a San Francisco nightclub.
According to ABC7, White was shot in the ankle at Dahlia’s, where the 49ers defensive lineman was hosting a Super Bowl party.
SFPD responded to calls for gunshots around 4 a.m. PT on Monday, according to ABC7. The San Francisco Standard viewed the police report, which, according to the publication, said a witness told law enforcement that White got into an argument with Baby as the rapper and his entourage tried to enter the private event, and was then shot, hours after the Seattle Seahawks defeated the New England Patriots in Super Bowl LX.
Billboard has reached out to reps for Lil Baby and the SFPD for comment.
“Any violent incident in our city is unacceptable, and I’m hoping Keion recovers quickly. I’ve spoken with SFPD and 49ers leadership — we are all grateful to our SFPD officers for their quick response,” San Francisco Mayor Daniel Lurie said on X. “As always, I will continue working with San Francisco law enforcement to ensure our neighborhoods and our residents are safe.”
According to the San Francisco 49ers, White underwent successful surgery on his ankle and the injuries are not expected to be “career-threatening.”
“A preliminary investigation revealed a verbal altercation occurred between two groups inside a business,” San Francisco police said in a statement, per ESPN. “The victim was injured when shots were fired by an unknown suspect.”
No arrests have been made yet, and no suspects have been named by the San Francisco Police Department.
Lil Baby was spotted attending Super Bowl LX with his son, Jason. On the music side, Baby has already notched collabs with Tkandz as well as Veeze and Rylo Rodriguez in 2026. The Atlanta rapper’s “Mrs. Trendsetter” held at No. 89 on last week’s Billboard Hot 100.
Entertainment
Don Toliver Scores His First No. 1 Hit on Hot Rap Songs Chart
Don Toliver’s busy week across Billboard’s charts includes the rapper-singer’s first No. 1 hit on the Hot Rap Songs list, as “Body” debuts atop the ranking dated Feb. 7. The new champ, on Donnway & Co./Cactus Jack/Atlantic Records, captains his collection of 17 tracks this week’s chart. They’re all from his new album, Octane, which storms in at No. 1 on the all-genre Billboard 200 chart with 162,000 equivalent album units.
The 17-track parade marks the most cuts that Don Toliver has posted on the Hot Rap Songs chart in a single week, and makes him only the sixth artist to claim 17 or more simultaneous appearances. He joins Drake, who has done it twice, Kendrick Lamar, Lil Baby, Playboi Carti and Travis Scott in the chart’s 34-year history.
“Body” owes its coronation on the multimetric Hot Rap Songs chart, a weighted combination of streaming, radio airplay and sales data in the United States, almost entirely to 14.3 million official on-demand streams for the week of Jan. 30-Feb. 5, according to Luminate. Thanks to that sum, it sparks a No. 1 debut on the Rap Streaming Songs chart. In the remaining categories, “Body” had 106,000 radio audience impressions and a negligible amount of song downloads.
With “Body,” Don Toliver achieves his first Hot Rap Songs No. 1 after 30 prior appearances. The performer previously peaked twice at No. 3 through featured roles: He and NAV guested on Internet Money and Gunna’s “Lemonade,” which reached the bronze in November 2020, while his and Future’s supporting turns on Metro Boomin’s “Too Many Nights” led to the same prize in December 2022. As a lead artist, his own “Tiramisu” set his previous career high of No. 6 in September 2025.
Similarly, “Body” leads Don Toliver’s ledger on the Hot R&B/Hip-Hop Songs chart (No. 3) and the all-genre Billboard Hot 100 (No. 14).
With “Body” on top, here’s a recap of all 17 Don Toliver tracks on Hot Rap Songs. Among them, 15 are debuts, while “ATM” and “Tiramisu” nab their second and third weeks, respectively.
- No. 1, “Body”
- No. 2, “E85”
- No. 4, “ATM”
- No. 5, “Secondhand,” feat. Rema
- No. 6, “Rendezvous,” feat. Yeat
- No. 8, “Tiramisu”
- No. 9, “Rosary,” feat. Travis Scott
- No. 10, “Call Back”
- No. 11, “Gemstone”
- No. 12, “Excavator”
- No. 13, “Opposite”
- No. 17, “All the Signs,” feat. Teezo Touchdown
- No. 18, “Tuition”
- No. 19, “K9,” feat. SahBabii
- No. 22, “TMU”
- No. 24, “Sweet Home”
- No. 25, “Pleasure’s Mine”
Entertainment
Baby Keem Announces ‘Ca$ino’ Album Release Date & Previews Kendrick Lamar Collaboration
Baby Keem is back. Keem announced plans for his upcoming album, Ca$ino, on Tuesday (Feb. 10), and the sophomore LP is slated to arrive on Feb. 20.
“Ca$ino Feb 20, 2026 Limited Edition Vinyl Available Now,” Keem wrote on Instagram. The 25-year-old revealed the LP’s cover art, which features a photo of a young Baby Keem with the parental advisory sticker.
Ca$ino boasts 12 tracks, including collaborations with his cousin Kendrick Lamar, Too Short, Momo Boys and Che Ecru.
With the four-plus-year layoff, fans are anticipating Keem’s return. “Took your time bro this better be a classic,” one person commented. Another added: “USED TO PRAY FOR TIMES LIKE THIS!”
Keem also released a Ca$ino documentary on YouTube to accompany the announcement. The Booman I doc features appearances from plenty of Keem’s family members describing his upbringing, including an appearance from Kendrick. “I understand the hardships before he was born. Knowing his mom, that’s my first cousin,” he said. “I already knew what she was going through, just the history of our family in general. We don’t call ourselves the hillbillies for nothing.”
Lamar continued: “Section 8, welfare … This is a story of a warfare environment and a warfare psychologically trying to change our generational curses.”
There’s also footage of Keem in the studio working on his collab with Lamar, “Good Flirts.” “Walking in the party, I don’t feel nobody/ What the f—k,” K. Dot raps on the hard-hitting track. “Is it fake, is it love, probably/ I smell something.”
Baby Keem’s debut album, The Melodic Blue, arrived in September 2021 and debuted at No. 5 on the Billboard 200. He released a deluxe for the LP in October 2022 featuring Lil Uzi Vert and PinkPantheress.
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