Business
Why Your Manager Comes Off Cold — and Why That’s a Good Thing
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While empathy is widely celebrated as a hallmark of good leadership, managers may benefit from keeping some emotional distance. New research from Zety and SIGMA Assessment Systems suggests that in environments where difficult calls are routine, emotional detachment can be an asset. Analyzing nearly two decades of SIGMA’s proprietary Jackson Personality Inventory – Revised (JPI-R) assessments…
Business
YouTube’s Tuma Basa to Exit as Director of Black Music & Culture
Longtime YouTube executive Tuma Basa, who most recently served as the company’s director of Black music & culture, has announced his departure after eight years at the streaming giant.
“After eight great years at YouTube, I’m taking a leap of faith and stepping into my next chapter,” Basa wrote in an Instagram post on Thursday (April 2). “Thank you to the Music Team at YouTube, the leadership, the artists, the managers, the labels, the producers, the continents, the city specialists, the uploaders and YouTubeLovers and even the Gen AI haters that made this run.. a great run. Murakoze Cyane, Asante Sana, Siyabonga, Amesegenalew, Gracias, Obrigado, Merci Beaucoup.”
Basa was born in Zaire (now Congo) to a Rwandan family, but spent his childhood in Iowa after his father entered the graduate studies program at the University of Iowa; he then relocated to Zimbabwe as a teenager. During his tenure at YouTube, which he joined in 2018 as director of urban music, Basa became known for spotlighting African artists, including Nigerian star Burna Boy, and helping fuel their growth in the U.S.
Initially harboring aspirations to start a rap career under the name B.2ma B., Basa eventually pivoted to the executive track and landed music programming roles at BET, MTV and REVOLT. In 2015, he joined Spotify, where he served as global programming head of hip-hop. While at the streaming giant, he rose to prominence in part for curating the service’s popular Rap Caviar playlist.
Billboard reached out to YouTube for comment on Basa’s departure.
Business
Oracle Lays Off More Than 150 California Workers
Gemini / Google
(This story has been updated with new information.) The tech giant Oracle is expected to lay off thousands of employees as the company, formerly headquartered in Silicon Valley, attempts to address its plummeting stock price tied to artificial intelligence commitments, according to CNBC. Oracle laid off 158 workers from its Pleasanton office in Northern California, according to a California…
Business
From Resumes to Salary Negotiations, Here’s How Gen Z Workers Rely on Parents
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Gen Z is entering the workforce in a job market defined by uncertainty, rapid change, and higher expectations for how quickly early-career employees should perform. Many are meeting that challenge with a new kind of support system: their parents. Zety’s Career Copiloting Report reveals the surprising ways parents are guiding Gen Z through the job market. From first applications to negotiating…
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