Tech

Instagram has 3 billion users. Or does it?

Published

5 months ago

September 26, 2025

Vicky

Instagram has always been pretty precocious. Now, just ahead of its 15th birthday, we have a new measure of its global fame — and it is on a level far beyond the dreams of regular teenagers.

Meta CEO Mark Zuckerberg announced Wednesday that the once-humble photo-sharing app, which he had the foresight to buy for a mere $1 billion in 2012, now has more than 3 billion active users. That's an extraordinary achievement, and not just because Instagram had barely cracked 30 million monthly active users at sale time.

Three billion is nearly 37 percent of the population of Earth. If it were a country, Instagram would be larger than India (which has the largest Insta audience), China, the U.S. and the E.U. combined. The Roman Empire, the British Empire, the American whatever-this-is — they can only dream of this level of conquest.

No empire, real or virtual (and these days who can tell the difference), has ever been forged this quickly. Even Instagram's older sibling, Facebook, only just hit 3 billion users in January, at the ripe age of 21. Instagram, launched on Oct. 6, 2010, is the true prodigy of the social media family. (WhatsApp is Meta's middle child; the company says it has 3 billion users too, but your mileage may vary on whether it counts as social media.)

Based on these growth numbers, there's every reason to believe Instagram will soon overtake big brother, and become synonymous with social media in the 2020s (and maybe even 2030s) the way Facebook was in the 2010s. (TikTok is on Insta's tail, but currently eating its dust with an estimated 1.6 billion active users.)

Just as Alexander the Great was said to have wept when there was no more of the then-known world to be conquered, Zuckerberg may well lament that there are less than 5 billion smartphone users who could possibly download his app. (It's still banned in China, which Alexander couldn't reach either.)

Table of Contents

Who counts as an Instagram 'user'?

But how does Zuckerberg's Meta count Instagram's "active users," anyway? And does it matter as much as the hype suggests?

It's an important question because Zuckerberg has been zigging and zagging on his metrics of late. In July, the company simply said that 3.48 billion people used the Meta "family of apps" — and that they did so every day. The last time Zuckerberg broke out Instagram's user number, on a quarterly call for investors and analysts in 2022, he pinned it at 2 billion monthly active users, which is the more frequently-used number. (MAUs are what we've used for TikTok and WhatsApp above.)

And Monthly Active Users (MAUs) is what Zuck meant this week, according to his Threads post. One that threw in a Breaking Bad GIF — "billions, with a b" — for extra swagger.

SEE ALSO:

Who is actually using Threads?

So why switch from monthly to daily and back again? Is counting users as simple as receiving pings from servers when they log in, or is fuzzy math involved? Are we talking across all devices and web browsers, or smartphones only? Mashable reached out to Meta and asked them to walk us through the MAU-counting process, but the company is staying tight-lipped for now.

Still, there is some evidence to suggest that a Monthly Active User ain't what they used to be — and that counting the amount of time spent on the app may be a more relevant metric.

Take me, for an extreme example. Technically, I'm a Monthly Active User of Instagram. I'm part of the three billion-strong empire! But what that means is practice is that once or twice a month, I'll look someone up via their handle. I posted a grand total of two photos in 2024, and 15 in 2023, continuing a decline since 2020. According to Screen Time on my iPhone, my Instagram usage has dropped to an average 18 seconds a day.

Why? My feed has long felt too clogged with ads and algorithmic recommendations for me to truly enjoy it (and I'm far from alone on that front, especially given the controversial feed changes of 2024). The brand new redesign, which hides the post button and prioritizes DMs and Reels, makes Insta feel less friendly (at least to this user) than ever. It's a far cry from the app I loved in the 2010s (when at least one Mashable staffer declared an Instagram addiction, and I wasn't far off myself).

Why time on Instagram may be a better metric

Meta doesn't provide any kind of time-spent-on-app data for Instagram. Estimates from multiple online data services suggest it's around 32 minutes daily per Insta user, worldwide.

That might sound like a lot, but the number hasn't shifted since 2022. Previous to that, time on Instagram was increasing year on year. Now it may have flatlined.

TikTok is ahead of Insta here. The ByteDance app may have a billion-with-a-b fewer users overall, but those users spend an estimated average of 56 minutes every day on the app.

And that particular engagement figure is only going to become more relevant as the smartphone app market becomes saturated — as every single one of us downloads both apps on our phones, basically. The MAUs will encompass more and more of us, because who doesn't look at the occasional Reel or TikTok when their friends send one?

Minutes of usage per day may not be the only metric that matters, but it is a growing part of a complicated social media picture.

For now, perhaps the clearest snapshot of the social media landscape emerges if you multiply number of billion MAUs by daily average usage minutes. Do that math for TikTok, and you get 89. Do it for Instagram, you get 96.

The 'gram still wins, but TikTok is too close for comfort — close enough to take the swag out of Zuckerberg's boast.

Tech

Elon Musk wants to build a giant catapult on the moon

Published

11 hours ago

February 12, 2026

Vicky

Elon Musk with his hand on his chin attempting to look intelligent

For years, Elon Musk has talked about colonizing Mars. Now, he's talking about building Looney Tunes contraptions on the moon instead.

The New York Times reported that Musk told employees at xAI on Tuesday evening that he wants to build a factory on the moon to construct AI data center satellites. Not only that, but Musk wants the factory to include some type of gigantic space catapult, called a mass driver, that would then launch the satellites into space, purportedly for the sake of powering xAI's artificial intelligence network.

"You have to go to the moon," Musk reportedly told employees, per the Times.

In case you're wondering why this plan involves xAI and not just SpaceX, it's because the two just recently merged at the corporate level. Musk said that the merger was necessary to help xAI build AI data centers in orbit around the Earth.

While these plans sound like something straight out of science fiction, Musk does have an impressive track record with SpaceX, which has accomplished many engineering firsts.

SEE ALSO:

Sam Altman unloads on Elon Musk in latest X posts

Of course, Musk did not elaborate on how, exactly, this facility would be built, or on what sort of timeline it would come together. Musk has spent decades talking up the notion of using SpaceX to colonize Mars, but he recently pivoted to the moon instead. Musk often talks about the importance of making the human race interplanetary.

As Mashable has reported previously, Musk has a history of making bold announcements that don't come to fruition.

Tech

How to watch Athletic Club vs. Real Sociedad online for free

Published

11 hours ago

February 12, 2026

Vicky

TL;DR: Live stream Athletic Club vs. Real Sociedad in the Copa del Rey for free on RTVE. Access this free streaming platform from anywhere in the world with ExpressVPN.

The Copa del Rey semi finals are absolutely mouthwatering. A lot of fans will be focused on Atlético Madrid vs. Barcelona, but the first semi-final matchup is arguably even better.

Athletic Club take on Real Sociedad in the Basque derby. The San Mamés stadium will host the first leg of this fiery rivalry. We're expecting passionate support, intense competition, and of course, drama in abundance. It's going to be electric, and you can enjoy everything that this famous game has to offer without spending anything.

If you want to watch Athletic Club vs. Real Sociedad in the Copa del Rey from anywhere in the world, we have all the information you need.

Table of Contents

When is Athletic Club vs. Real Sociedad?

Athletic Club vs. Real Sociedad in the Copa del Rey kicks off at 3 p.m. ET on Feb. 11. This fixture takes place at the San Mamés.

How to watch Athletic Club vs. Real Sociedad for free

Athletic Club vs. Real Sociedad in the Copa del Rey is available to live stream for free on RTVE.

RTVE is geo-restricted to Spain, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in Spain, meaning you can unblock RTVE to live stream the Copa del Rey for free from anywhere in the world.

Live stream Athletic Club vs. Real Sociedad in the Copa del Rey for free by following these simple steps:

Subscribe to a streaming-friendly VPN (like ExpressVPN)
Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)
Open up the app and connect to a server in Spain
Visit RTVE
Watch Athletic Club vs. Real Sociedad for free from anywhere in the world

Credit: ExpressVPN

ExpressVPN (1-Month Plan)

$12.95 only at ExpressVPN (with money-back guarantee)

The best VPNs for streaming are not free, but most do offer free-trials or money-back guarantees. By leveraging these offers, you can access free live streams of the Copa del Rey without actually spending anything. This obviously isn't a long-term solution, but it does give you enough time to stream Athletic Club vs. Real Sociedad in the Copa del Rey before recovering your investment.

What is the best VPN for RTVE?

ExpressVPN is the best choice for bypassing geo-restrictions to stream live sport on RTVE, for a number of reasons:

Servers in 105 countries including Spain
Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more
Strict no-logging policy so your data is secure
Fast connection speeds free from throttling
Up to 10 simultaneous connections
30-day money-back guarantee

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. This plan includes a year of free unlimited cloud backup and a generous 30-day money-back guarantee. Alternatively, you can get a one-month plan for just $12.99 (with money-back guarantee).

Live stream Athletic Club vs. Real Sociedad in the Copa del Rey for free with ExpressVPN.

Tech

Reserve a new Galaxy device before Samsung Unpacked and get a free $30 credit

Published

11 hours ago

February 12, 2026

Vicky

FREE $30 CREDIT: Reservations for a new Samsung Galaxy device come with a free $30 Samsung credit.

Credit: Samsung

Reserve a new Samsung Galaxy device

Get a free $30 credit

Set a calendar event because the next Samsung Galaxy Unpacked event is set for Feb. 25 online at both samsung.com and the brand's YouTube channel. If you'll be first in line for one of the new Galaxy S26 devices, there's a special deal in store if you reserve in advance.

Reservations for a new Samsung Galaxy device will earn you a free $30 Samsung credit. In addition, you'll be eligible for a savings of up to $900 on your order, and get entered to win $5,000 to spend at Samsung.

We have some idea of what the new Samsung Galaxy S26 lineup will include, but we'll all have to wait until Feb. 25 to get solid specs. But if you have intentions of upgrading, there's no harm in securing a reservation and saving $30. All you'll need to do is fill out Samsung's simple form with your name, e-mail address, and your phone number, if you feel like it. Then Samsung will keep you updated about future steps. The discount gets cancelled if you don't end up ordering a qualifying Galaxy device.

Mashable Tech Reporter Alex Perry said he wouldn't be surprised if the new S26 lineup comes with camera upgrades, in addition to more standard improvements like better battery life.

For those who've been patiently waiting for Galaxy Unpacked, now's your chance to place a reservation on a new Galaxy device with a free $30 credit. It's a win-win for those who are ready for an upgrade.