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AI Won’t Replace Artists — It Will Make Them Unstoppable: Lyor Cohen (Guest Column)

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Throughout every moment of my career in the music business, only one thing has been constant: change. We’ve seen it with the shift to digital, with streaming, and now we’re facing it again with generative AI. I hear the same fears we heard then — that a machine is gonna steal the soul of the art. I understand the concern. But let me be straight with you: This thing isn’t here to replace artists. It’s here to help them soar to even higher levels of artistry.

Think of gen AI as the ultimate creative partner. It’s no different from the drum machine that gave hip-hop its signature sound, or the sampler that changed the game. This isn’t just about making things easier; it’s about opening up a new world of creative possibilities. An artist can now create a dozen versions of a record, find the perfect hook, or get the lyrics just right, all while keeping their hands on the wheel of their creative work.

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The question isn’t whether AI will shake things up. That’s already happening. So, the real question we must ask is, “How do we use this technology to make ourselves unstoppable?” Every artist, songwriter and producer has an opportunity right now to channel their creative gifts in new ways — to grab these tools and create something uniquely their own — that lays the foundation for the next 10, 20, 30 years of their careers. That is the opportunity. The goal isn’t to avoid being replaced; it’s to use every tool at your disposal — including gen AI — to elevate this art form and take it to new heights.

And we’re already seeing it — artists and filmmakers are creating jaw-dropping cinematic-quality music videos with the help of these tools. We’re talking legendary artists like Wu-Tang Clan, who created their full-length music video “Mandingo” earlier this year using Google’s Veo — or Teyana Taylor, who created mind-blowing scenes for her new musical short film Escape Room using our filmmaking tool Flow. These are some of the most creative folks in the industry, and they’re running with these tools — they’re not standing on the sidelines.

So, how do we get there? We shift our mindset. Instead of only focusing on what we may lose, we focus on what’s being created. And that’s not to negate the real concern artists have about protecting the integrity of the art. But let’s be clear: While new technology has always brought about disruption, fans have a knack for connecting with authenticity. AI isn’t going to be a replacement for that — artists must continue to bring their true selves to their work, otherwise, fans will see right through it.

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I’ve been in this game for 40 years. I’ve seen it all — and as a music guy who loves a good fight, I can tell you every single one of those shifts was scary as hell. But they were also thrilling. And this is no different. The best way forward is to keep an open mind, an open conversation, and a relentless focus on the creative. We’re all in this together, and the future of music is not about protecting the past. It’s about building a better, more creative, and more lucrative future. This is our moment as an industry to seize the opportunity in this shift and lead the way into the next era of music together.

Lyor Cohen is an American music industry executive who has helped shape the evolution of the music business over the course of his career and is currently the global head of music at YouTube and Google.

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How Harry Styles & More Are Helping New U.K. Artists Hit the Road With ‘Desperately Needed’ Touring Fund

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For the past few years, Harry Styles, Coldplay, Katy Perry, Sam Fender and more have been doing their bit to support the grassroots music scene, as all have pledged proceeds from their tours (at least £1 from every ticket sold) to be donated to the LIVE Trust, a freshly established group that features stakeholders from across the industry.

So far, £5 million has been raised for the cause. Now, a portion of that money (£125,000) is about to be distributed to eligible artists for the very first time via a series of new initiatives — the second-largest of which is the newly formed U.K. Artist Touring (UKAT) Fund.

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The Featured Artists Coalition (FAC) has announced that applications for the first portion of the UKAT Fund will open on Wednesday (March 11). The partnership, arranged by the FAC alongside the Music Managers Forum (MMF) and the Musicians’ Union (MU), is designed to respond to what the FAC calls the “cost of touring crisis” in grassroots live music. U.K. Music and Arts Council England have also backed and assisted the plans.

The UKAT Fund will offer “top-up” contributions to existing tours to help reduce shortfalls in touring budgets — a key issue for both emerging and established acts in the current climate. Many have reported that they’re operating at significant losses.

“It’s a desperately needed intervention,” David Martin, chief executive of the FAC, tells Billboard U.K. of the plans. “We want to get newer artists out there and play to build their live footprint. We’re trying to allow artists to present themselves how they want to be seen as a live act.”

Applicants can apply for a total of £7,000, or a maximum of 40% of total eligible tour expenditure. They must play three U.K. headline shows of capacities between 75 and 2,000 before October 31, 2026, and must have released new original music in the past three years. Submissions are due before 11:59 p.m. on March 20. See the full list of criteria here.

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The fund and application process have been hammered out following discussions with stakeholders. Martin says the scheme is open to artists of all genres.

In a statement to Billboard U.K., emerging artist SOFY says, “I am so excited by this initiative and the invaluable experiences it’s going to create for artists and fans alike, as well as opening up opportunities for touring professionals such as engineers and TMs. This feels like an important step in the right direction, and something the UK music industry has needed for as long as I can remember — towards more accessible, safer and higher quality tours for everyone involved.”

While the voluntary donations to the LIVE Trust by a number of big names have been celebrated, Martin acknowledges there has been a gap in understanding what those funds will be used for — but adds that the UKAT Fund can make it “really tangible” for fans and industry. “Once we’re able to say, ‘here are shows that are happening because of the donation,’ it’ll be much easier to grasp the concept for the artists and teams that have decided to pay in.”

In 2024, a landmark Parliamentary report by the Culture, Media & Sport Committee highlighted that the number of artists who are able to head “out to tour across the UK and abroad” has fallen “by as much as 74% compared to pre-pandemic numbers,” and that the cost of touring — incuding accommodation, transport and equipment — has risen significantly in line with the U.K. cost of living crisis. In 2022, inflation in the U.K. was measured at 11% on the Consumer Prices Index, and in 2026, it sits at 3% year-on-year — significantly higher than the 2% target rate set by the Bank of England. The Music Venue Trust reported that in 2025, 53% of grassroots music venues in the United Kingdom were unable to turn a profit.

Martin says that tours have become shorter but also less varied in location; artists are more likely to play shows in major hubs (including London, Manchester and Birmingham) rather than head to smaller regional towns and venues, ultimately passing costs onto the consumers who must travel to shows. 

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“We’re trying to sustain careers, and we’re also trying to push music into regions,” Martin says. “It’s funding the whole pipeline that makes tours happen — from the supply chain of personnel and services, accommodation, travel managers, agents that rely on that activity for their income — [and helps] the artists expand their audiences.”

Having greater exposure to the arts, Martin adds, can address the problem of class inequality in the arts. “You’ve got a class of people who just cannot afford to participate in the music industry,” he says. “All these niche scenes that we export globally — be it pop, punk, drum’n’bass — come from underground working class movements.”

According to Martin, the initiative shows the industry that a “harmonious” approach to problem-solving can benefit all involved. “We’re really poor in this country when talking about the expenditure of money as investment, but surely you can see these artists…are your future headliners,” he says.

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Martin adds, “To have a healthy sector, it’s important to have both a healthy performer pipeline, but also a pipeline of audiences that care and are passionate about great music and can afford to attend events.”

The Labour government has been supportive in tackling these issues. Ian Murray, the minister for creative industries, says he wants to see 50% of all shows with a capacity of 5,000 or more contributing to the fund in 2026. While a mandatory levy has not been ruled out, Martin says, “I think the whole industry would prefer to drive this thing and to control it. I would argue that it knows best how to do it.”

With the funding window closing on March 20, Martin is excited about the prospect of artists getting the funding and hitting the road in the coming months. The program will be tweaked according to feedback from artists and their touring groups, but getting the ball rolling is an achievement to savour, he says.

“It’s surprising how relatively small amounts of money can make a difference,” he says. “We want to be doing a lot more of this and on a regular basis.” The ultimate goal: To help assist a future superstar who can pay back into the UKAT fund. “I’m looking forward to that story, which will happen,” he adds. “It’ll be a few years down the line, I’m sure, but I can’t wait for that.”

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Willie Colón Receives Final Farewell at Public Mass in NYC: ‘The Whole World Was Changed by His Music’

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Willie Colón received a final farewell on Monday morning (March 9) in his hometown of New York City, where family, friends and fans gathered at a public funeral Mass at St. Patrick’s Cathedral to honor the legendary salsa pioneer.

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The event took place after a weekend of private and public visitation, according to the Associated Press, which noted that the burial would be private. The funeral was livestreamed through St. Patrick’s Cathedral’s website and YouTube channel, where a recording was available.

“He left a giant shadow,” said Diego Colón, one of his four children, during the first eulogy. “The whole world was changed by his music … those who truly knew him were changed by his love.”

Another of his sons, Alejandro Miguel Colón, revealed that his father always dreamed of having his funeral at the famous cathedral. “We got it done,” he said.

A trombonist, arranger, bandleader and producer, Colón — who was born in the Bronx — passed away on Feb. 21 at the age of 75. The cause of death has not been disclosed.

“Willie didn’t just change salsa,” his manager Pietro Carlos wrote when confirming the news on social media. “He expanded it, politicized it, clothed it in urban chronicles and took it to stages where it hadn’t been before. His trombone was the voice of the people.”

A key figure in the evolution of salsa music, Colón was instrumental in bringing the genre from the neighborhoods of New York to global recognition. At just 16 years old, he began his career with the release of El Malo, his 1967 debut album, recorded alongside Héctor Lavoe.

In the 1970s, Colón became a pillar of the salsa revolution. Alongside Larry Harlow, Johnny Pacheco and Bobby Valentín, he recorded the live album Fania All Stars at the Cheetah in 1973, a concert featuring artists from the Fania Records label that helped catapult salsa to international prominence, following in the footsteps of great genre pioneers such as Tito Puente, Eddie Palmieri, Ricardo Ray and Bobby Cruz.

On the Billboard charts, his legacy spans more than 40 years, beginning in 1985 with Criollo, which reached No. 18 on Top Tropical Albums, and continuing up to this week with Greatest Hits, currently at No. 3 on the same ranking. Among his biggest hits are “Idilio,” “La Murga” and “Calle Luna, Calle Sol.”

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Chappell Roan Confronts People for ‘Disregarding My Boundaries’ in Paris: ‘Stop Following Me’

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Chappell Roan just turned the camera around on people who follow her in public, with the pop star documenting on her phone what it’s like to be “disregarded as a human” after a horde of fans and photographers appeared to surround her in Paris.

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In a video taken by an onlooker that began circulating online Monday (March 9), Roan films herself in selfie mode as a swarm of people repeatedly shouts at her. “I’m just trying to go to dinner, and I’ve asked these people several times to get away from me,” she tells the camera before filming some of the strangers gathered around her.

“This person I’ve asked several times to go away, and they will not,” she continues, capturing someone who continued to ask her for an autograph — even as she was confronting them for such behavior — in her video. “They’re hiding their face, because they’re ashamed.”

“These are all the people that are completely disregarding my boundaries,” she added moments after saying she also felt “disregarded as a human.” “All of you, I’m asking you kindly to please leave me alone and stop following me and harassing me. No, I’m not gonna sign. This is what it’s like, if you were wondering how it is.”

Billboard has reached out to Roan’s rep for comment.

The Missouri native has been spending time in the city for Paris Fashion Week, attending shows for Rick Owens, Mugler, Vivienne Westwood and Alexander McQueen. Her encounter in France is far from the first time she’s put boundary-crossing people in their places, making headlines in 2024 after she called out the “predatory behavior” and “harassment” displayed by certain fans. She’s also publicly confronted photographers at award shows for allegedly yelling at her.

“For someone who gets a lot of anxiety around people yelling at you, the carpet is horrifying, and I yelled back,” she told Entertainment Tonight after one such instance at the 2024 VMAs. “You don’t get to yell at me like that.”

Roan hasn’t dropped new music since last year, coming out with two Billboard Hot 100 hits — “The Giver” and “The Subway” — in 2025. Her debut album, The Rise and Fall of a Midwest Princess, peaked at No. 2 on the Billboard 200.

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